DMW Worldwide

In our October 2008 issue, DMW Direct's Debbie Merlino relayed how consumer-marketing practices have a place in fundraising in "USP? BOM? WTH?"

In our very first issue, DMW Direct's Tom Hurley, who wrote a column called In the Trenches, discussed a variety of ways to save money on production costs and how a "Savvy Approach to Production Can Help Slash Your Bottom Line."

Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so.

Could your own organization be blinding you to opportunities to become a more productive fundraiser? This guide by long-time fundraiser Tom Hurley of DMW Direct will challenge you to focus less on Return on Investment (ROI) and think more about generating net revenue to fund the great work of your nonprofit organization.

Could your own organization be blinding you to opportunities to become a more productive fundraiser? This guide by long-time fundraiser Tom Hurley of DMW Direct will challenge you to focus less on Return on Investment (ROI) and think more about generating net revenue to fund the great work of your nonprofit organization.

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. Following are some words of wisdom culled from the October 2005 issue.

Here are some words of wisdom culled from stories that appeared in the January/February 2004 issue of FundRaising Success.

DMW Direct, a leading direct response advertising agency, recently garnered four awards from the prestigious Professional Insurance Marketing Association (PIMA) at its 2012 Marketing Methods Competition (MMC).  The company received a Gold, Silver and two Honorable Mention awards for its work on behalf of Chartis Private Client Group, Meemic Insurance and two additional insurance clients.

Join FundRaising Success at 2 p.m. Eastern on June 7 for a free webinar to discuss the type of data to gather and how to make the most of it to optimize fundraising.

At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes."