27 Keys to Monthly Giving Program Success, Part 4 (20-27)
[Editor's note: This is the fourth and final part of a four-part series on the session "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes" held at the 2012 Washington Nonprofit Conference. Click here for part 1, here for part 2 and here for part 3.]
At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes." Here are tips 20-27 of the 25 — actually, 27 (two bonus tips!) — provided by the presenters: Mary Arnold, president of Mary Arnold Enterprises; David Glass, director of online marketing at World Wildlife Fund; Karen Kennedy Downs, direct marketing manager of monthly giving at CARE USA; Nicole Weidokal, vice president of client services at DCCi; and moderator Erica Waasdorp, senior fundraising consultant at DMW Direct.
20. Set a goal for your sustainers
Glass said setting goals can be really impactful, especially since monthly donors can drive a lot of revenue. He said that 1 percent to 2 percent of members as sustainers can drive 5 percent to 10 percent of your annual revenue, with minimal ongoing expenses, because they are loyal and continually giving.