Monthly Giving

I know you are focused on Giving Tuesday, but what is often forgotten is how to show gratitude for past giving. I suggest making this week, leading up to Thanksgiving, the time to say “thank you.”

Can we finally bury that myth that you can’t ask too soon?  Research proves it’s just a myth. To improve retention, you simply must get that second gift from your donor as soon as possible. Those organizations that do that are ahead of the curve.

Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.

Change is inevitable, but nobody likes it — me included. What doesn’t change is that every year around this time, fundraisers are starting to get overwhelmed. Some are even starting to panic.

If you’re tired or reading about the new Mastercard regulations, you’re probably not alone. Here is a recap of what Mastercard clarified about its rules in a recent webinar.

There is an important new trend where nonprofits have to or want to transition from one recurring donor processor to another. And there's been horror stories about the number of sustainers a nonprofit can lose if the organization doesn’t do it right. 

Mastercard extended the deadline for its new recurring donor payment regulations that include regular email receipts, online cancellation options and more. Here’s what we know now and what your nonprofit needs to know to be in compliance.

Join us to learn how to increase donor retention in your monthly giving program.

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

If you have a sustainer program that’s been around for a few years, you must consider upgrading them at least once a year. And while you may be hesitant, now is an excellent time to consider asking for an upgrade. Everything has become more expensive — food, pet food, gas, utilities, etc. Hence, operating your nonprofit has become more expensive as well.