Monthly Giving

How Can You Solve the Long-Term vs. Short-Term Struggle?
September 16, 2019 at 12:42 pm

Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.

The Power of a Monthly Giving Tick Box on Your Appeals
September 9, 2019 at 12:38 pm

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

How Can We Unconfuse Monthly Donors?
September 3, 2019 at 11:16 am

As a monthly donor, I support many organizations. Frankly, until I sit down at the end of the year to prepare for my taxes, I don’t even know how many great nonprofits I give monthly to.

Monthly Giving Hindsight Is Always 20/20
August 26, 2019 at 11:28 am

Use the month of September to try something new. Because you know what they say: “If you keep doing what you’re doing, you keep getting what you’re getting.” By making a small change, you may get a different result.

Why Do You Give Monthly?
August 14, 2019 at 11:23 am

Next time you send a survey to your monthly donors, ask them why they’re giving monthly. Collect the answers and put it into a word cloud yourself. It’s a tremendous visual way to see what’s important to your donors. You can put it on your bulletin board, and you could even put it in other communications. 

A Nonprofit Guide To Getting Started With Matching Gifts
August 14, 2019

Potentially double each donation in your next peer-to-peer fundraising event with corporate gift matching...the "hidden money" that's forgotten by too many fundraising professionals! The majority of Fortune 500 companies match employee donations to charitable organizations...often dollar-for-dollar.

What Are the Biggest Monthly Gift Challenges?
August 12, 2019 at 11:50 am

At the recent sustainer workshop, we asked people present about their biggest monthly gift challenges. You see that staff is a big challenge, along with prioritizing sustainers over donors and getting new monthly donors (acquisition).

Someone Just Called to Say They Cared…
August 5, 2019 at 12:25 pm

In this day and age, where so much is automated and computerized, it’s good to know that we’re also human beings who, every now and then, just want to know that other people care. So think about this the next time you decide what it takes to better steward and recognize your donors. 

When and How Do You Record Monthly Gifts Financially?
July 29, 2019 at 11:45 am

This question also came up at the recent sustainer workshop, and I know it’s something people struggle with, especially when you talk with your treasurers or finance folks. Monthly gifts are different from the major gift pledges most organizations are used to.

4 Things to Consider When Setting a Monthly Donor Goal
July 22, 2019 at 12:28 pm

At the recent Bridge pre-conference sustainer workshop I co-hosted, one of the attendees asked this question: “What is a realistic goal for monthly donor percentage as a percent of active donors?” Let me explain why there’s no one good answer to this.