Monthly Giving

What I Learned About Monthly Giving on My First Uber Ride
January 21, 2019 at 11:50 am

I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as the shuttle from the airport...

It’s Time to Grow Your Monthly Donor Program
January 14, 2019 at 11:00 am

Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find...

1 Small Step Can Improve Your Monthly Donors’ Lifetime Value
January 7, 2019 at 12:17 pm

Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year...

Many Little Steps Make Monthly Donor Progress
December 3, 2018 at 12:16 pm

A few days ago, I received this wonderful email from an organization in Alaska. “Erica—we are up to 35 monthly donors, with an annualized income of $10,500!” It always makes me happy to hear from organizations that keep chipping away at their program...

Are You Prepared to Deliver to Donors at Any Level This Year-End?
November 26, 2018 at 2:06 pm

The push is on. Its year-end, so one more month to bring in as much money as you can to support your cause. With or without #GivingTuesday campaigns, I bet you have at least a few messages going out in the next few weeks to ask your donors and those on your email list for money...

Show Your Monthly Donors How Grateful You Are
November 19, 2018 at 12:56 pm

As you’re getting ready for Thanksgiving and your year-end campaigns, I hope you’ll make one resolution: include your monthly donors in your thank-you messaging...

You’ll Be Grateful Today, But Even More So in 2020
November 12, 2018 at 10:22 am

I just read this from Seth Godin’s blog: “…years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted. Even if you’re not sure of where it will lead, today’s the day to begin.”...

Time to Get Back to Basics
November 5, 2018 at 12:17 pm

As I attend conferences and presentations lately, I find I’m starting to be one of the “older hats” when it comes to fundraising experience. Some of my colleagues are starting to retire or slow down. The same applies for leaders and colleagues in nonprofits. I’ve seen major changes over just the past few years, but it’s a good reminder to get back to basics...

3 Best Year-End Approaches for Monthly Donors
November 1, 2018 at 12:56 pm

As you’re growing your number of monthly donors over time, it’s important to consider how you should include your monthly donors in your year-end giving. Of course, every organization is different, but it’s important to remember one thing...