Monthly Giving

Monthly Giving Samples: Blasts From the Past
May 14, 2018 at 11:59 am

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

Top 3 Ways to Steward Monthly Donors
May 7, 2018 at 11:01 am

You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...

2018 M&R Study: Monthly Giving Revenue Up 40 Percent
April 30, 2018 at 11:39 am

I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available...

What’s Your Measuring Stick for Monthly Donor Success?
April 23, 2018 at 12:56 pm

I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success...

Monthly Donor Commitment: It Matters
April 9, 2018 at 11:06 am

Monthly donor commitment isn’t necessarily easy. It’s hard work. There are two different kinds of commitment in monthly giving: organization and donor...

10 Reasons Why Small Monthly Donors Are Worth the Effort
April 2, 2018 at 12:18 pm

Your donor is willing to make a commitment for many years. Will you deprive him or her of that joy because you’re afraid to give up a few pennies? You could be giving up a lot of future funds because of that mindset...

Take Action Right Away to Improve Your Monthly Donor Retention
March 26, 2018 at 1:55 pm

Over the past few weeks, I’ve presented numerous webinars on monthly giving. I’ve also had lots of conversations with organizations asking them about their challenges with their monthly donor retention. And the No. 1 problem is expiring credit cards. When that happens it’s really important to remember the following: The donors did not call you to cancel their commitment! They want to continue giving monthly!...

Get the 'Generator' Before You Need It
March 19, 2018 at 10:48 am

If you’ve been following the weather, you may know that it’s been a rough few weeks, especially in New England. In Massachusetts, we were hit by our second Nor’easter within 10 days; and this last one was really bad. Snow was falling at one to two inches an hour, and the many downed trees caused power to be out for 99 percent of our area...

#NPPTrendingNow Ep 37: How Your Nonprofit Can Create a Memorable Fundraising Event
March 16, 2018 at 1:00 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how internal staff can delay a nonprofit's monthly donor program, how to create a memorable fundraising event and the anatomy of a major gift job description...