Monthly Giving

Should You Ask Your Monthly Donors to Create an Account or Login?
June 25, 2018 at 11:30 am

As you may know by now, when it comes to monthly giving, I’m all about making things easy and simple for both monthly donors and the organizations. So when I start working with an organization on growing their number of monthly donors, we first look at the online donation forms to see what’s already in place...

Are You a Monthly Donor Yet?
June 18, 2018 at 11:56 am

How can you invite others if you’re not giving monthly yourself? You could even be the first monthly donor to give a quote on why you’re giving monthly. You can ask someone to take your smartphone and video you while you’re saying it and create a video testimonial...

That Dreaded Credit Card Fraud Alert
June 11, 2018 at 12:32 pm

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

When Monthly Donors Want More…
June 4, 2018 at 12:30 pm

Donors are fascinating people; and monthly donors, at times, even more so. If you’ve been following me for a while, you’ll know that one of my recommendations is to invite your monthly donors to events...

What Do Nonprofit Monthly Donors Really Think About Giving?
May 21, 2018 at 1:01 pm

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

Monthly Giving Samples: Blasts From the Past
May 14, 2018 at 11:59 am

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

Top 3 Ways to Steward Monthly Donors
May 7, 2018 at 11:01 am

You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...

2018 M&R Study: Monthly Giving Revenue Up 40 Percent
April 30, 2018 at 11:39 am

I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available...

What’s Your Measuring Stick for Monthly Donor Success?
April 23, 2018 at 12:56 pm

I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success...