Monthly Giving

#NPPTrendingNow Ep 88: How Are Nonprofits Evaluated?
May 17, 2019 at 11:47 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how nonprofits should be evaluated, how to crack the monthly giving code and why donor retention matters...

4 Essentials to Cracking the Monthly Giving Code
May 13, 2019 at 12:39 pm

I know most fundraisers first want to think about creative, but the reality is that monthly giving especially is much more about systems, analysis, being proactive and collaboration. It’s about being willing to solve problems and create opportunities...

Alert: Segment Your Monthly Donors, and Do It Right
May 6, 2019 at 12:41 pm

As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...

One Third of Nonprofits Do Not Ask for Monthly Gifts…
April 29, 2019 at 10:20 am

When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...

How to Keep Your Monthly Donors—Track. Act. Keep. Repeat.
April 22, 2019 at 11:15 am

Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...

Survey Your Monthly Donors. They’ll Love You for It!
April 15, 2019 at 12:32 pm

Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...

How Netflix Subscribers Are Different From Monthly Donors
April 8, 2019 at 9:10 am

I love Netflix. It helped us do away with cable TV 10+ years ago. Now we live stream our favorite movies on our “older” TV. We still get Netflix DVDs in the mail, and we choose our favorite shows to binge-watch when we’re in that binge-watch mood. We’re in control of what we watch, and there’s always something on...

Monthly Giving: Think Long Term With a Little Short-Term Work!
April 1, 2019 at 11:45 am

A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only.”...

4 Important Steps to Improving Monthly Donor Retention
March 25, 2019 at 11:26 am

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

#NPPTrendingNow Ep 81: How to Improve Your Sustainer Retention
March 22, 2019 at 11:41 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: sustainer retention, artificial intelligence changing the nonprofit sector and a checklist for a new major gift program.