Monthly Giving

The Average Sustainer Gift Is $35 a Month—That’s $425 a Year!
March 11, 2019 at 12:38 pm

It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...

Grow Your Monthly Donors in 2 Steps
February 25, 2019 at 12:12 pm

As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...

Plan Ahead to Get More Monthly Donors
February 18, 2019 at 12:30 pm

If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...

Where Should Your Monthly Donors Go to Donate?
February 11, 2019 at 12:11 pm

Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all...

The 2 Biggest ‘Do-nuts’ in Monthly Giving
February 4, 2019 at 11:44 am

Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask as often as you possibly can, but there are a few things I recommend you steer away from because they’ll make for a very bad donor experience...

How ‘Little Men’ Are Like Monthly Donors
January 28, 2019 at 11:24 am

Some may think that monthly donors are just “little” men and women, “little donors.” But boy, they’re so powerful and mighty. You can see their character. You can see their impact on your organization, not to mention their value(s). Remember that even “little” men and women can make a huge difference!...

What I Learned About Monthly Giving on My First Uber Ride
January 21, 2019 at 11:50 am

I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as the shuttle from the airport...

It’s Time to Grow Your Monthly Donor Program
January 14, 2019 at 11:00 am

Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find...

1 Small Step Can Improve Your Monthly Donors’ Lifetime Value
January 7, 2019 at 12:17 pm

Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year...