Monthly Giving

Check Your Monthly Donor Journey
June 17, 2019 at 11:29 am

I just attended Fundraising Day in New York. One of my favorite sessions was about sustainers, of course! It was led by great moderator Paul Habig from Sanky; and two experienced monthly donor fundraisers, Luke Franklin from the ASPCA and Emily Stevenson from EDF...

#NPPTrendingNow Ep 92: Secret Sauce
June 14, 2019 at 10:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: elements of a good major gift program, monthly donor secret sauce and nonprofit recruitment and retention...

What’s the Monthly Donor Secret Sauce?
June 10, 2019 at 12:26 pm

What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded. The answer is that there really is no secret sauce for generating more monthly donors other than...

1 Penny Could Make a Difference—The Start of Monthly Giving
June 3, 2019 at 12:04 pm

I challenge you to take a look at those little donors and see how many times they’re sending you their pennies or quarters. I bet it’s probably quite often! So all in all, those many little gifts make up for much bigger ones...

Monthly Giving Is the Smart Answer
May 30, 2019 at 10:52 am

Monthly giving is clearly a solution to securing increased giving within your annual fund. One-time giving decreased by 2%. But monthly giving increased by 17% and represents 16% of all online revenue. What are your current stats for monthly giving? I ask because whatever they are, strive to double them...

Monthly Donors: What to Do When Things Go Wrong
May 20, 2019 at 12:14 pm

Of course in your organization, nothing ever goes wrong with your monthly donors. But what would you do if something did? Would you hide? Would you stick your head in the sand and let someone else handle it? Or would you consider your donors and confess?...

#NPPTrendingNow Ep 88: How Are Nonprofits Evaluated?
May 17, 2019 at 11:47 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how nonprofits should be evaluated, how to crack the monthly giving code and why donor retention matters...

4 Essentials to Cracking the Monthly Giving Code
May 13, 2019 at 12:39 pm

I know most fundraisers first want to think about creative, but the reality is that monthly giving especially is much more about systems, analysis, being proactive and collaboration. It’s about being willing to solve problems and create opportunities...

Alert: Segment Your Monthly Donors, and Do It Right
May 6, 2019 at 12:41 pm

As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...

One Third of Nonprofits Do Not Ask for Monthly Gifts…
April 29, 2019 at 10:20 am

When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...