Today I wanted to start your week off with a little music. It’s been a very loooooong year, and as many of you are about to wrap up your fiscal year, you might need some encouragement to keep pushing. Let me share with you one of my all-time favorite songs with you: “Wake Up Everybody”…
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I was looking back at some questions posed in a webinar I presented recently, and this was one of them: “What’s the most common mistake you see is made when it comes to monthly giving?” Of course, I’d love to say that most of you are not making any mistakes, but that’s not totally true…
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As I’m sure you can imagine, I receive questions about how best to grow monthly donor programs all the time. One of the first things I do is look at the organization’s website. How easy is it to find the monthly giving option? How easy is it to find the donation page to begin with?…
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Take a break. Go for a walk or run. Look at your program with a fresh look. Think of your goals. Imagine you’re in a plane, hovering above your organization. You can much clearer see the roads and paths that lead to those mountains you’re trying to get to…
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Much has changed since Harvey McKinnon wrote the book “Hidden Gold” in 1999 and since I wrote “Monthly Giving. The Sleeping Giant” in 2012. Much more emphasis on social media. Much more use of email. Much more in paid digital approaches. Yet, there’s still not enough attention on monthly donor retention…
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I see so many organizations with so much great content to share. It’s often all squished into one humongous monthly email update. Just think how much more exposure you’d get and how much more money you’d raise if you only broke it up in smaller chunks and spread it out over the month.
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Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
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Sometimes, fundraisers ask me: “What’s the cost per sustainer?” Let me explain a few different types of cost.
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Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up.
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The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention. That will really help you grow your fundraising revenue.
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