Monthly Giving

Take a break. Go for a walk or run. Look at your program with a fresh look. Think of your goals. Imagine you’re in a plane, hovering above your organization. You can much clearer see the roads and paths that lead to those mountains you’re trying to get to...

Much has changed since Harvey McKinnon wrote the book "Hidden Gold" in 1999 and since I wrote "Monthly Giving. The Sleeping Giant" in 2012. Much more emphasis on social media. Much more use of email. Much more in paid digital approaches. Yet, there’s still not enough attention on monthly donor retention...

I see so many organizations with so much great content to share. It’s often all squished into one humongous monthly email update.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Sometimes, fundraisers ask me: “What’s the cost per sustainer?” Let me explain a few different types of cost.

Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.

The importance of converting those one-time donors to give monthly in 2021 is crucial for your overall retention.

If you ask for a monthly gift, you’ll want the donor to be very conscious, alert and intent about making that commitment.

Think of growing your monthly program as the best way to prevent your organization from struggling through this crisis or the next.

Having a subscription certainly helps set up how the donors can best make their donation, but there’s more to it than that.