Monthly Giving

Monthly Giving Hindsight Is Always 20/20
August 26, 2019 at 11:28 am

Use the month of September to try something new. Because you know what they say: “If you keep doing what you’re doing, you keep getting what you’re getting.” By making a small change, you may get a different result.

Why Do You Give Monthly?
August 14, 2019 at 11:23 am

Next time you send a survey to your monthly donors, ask them why they’re giving monthly. Collect the answers and put it into a word cloud yourself. It’s a tremendous visual way to see what’s important to your donors. You can put it on your bulletin board, and you could even put it in other communications. 

A Nonprofit Guide To Getting Started With Matching Gifts
August 14, 2019

Potentially double each donation in your next peer-to-peer fundraising event with corporate gift matching...the "hidden money" that's forgotten by too many fundraising professionals! The majority of Fortune 500 companies match employee donations to charitable organizations...often dollar-for-dollar.

What Are the Biggest Monthly Gift Challenges?
August 12, 2019 at 11:50 am

At the recent sustainer workshop, we asked people present about their biggest monthly gift challenges. You see that staff is a big challenge, along with prioritizing sustainers over donors and getting new monthly donors (acquisition).

Someone Just Called to Say They Cared…
August 5, 2019 at 12:25 pm

In this day and age, where so much is automated and computerized, it’s good to know that we’re also human beings who, every now and then, just want to know that other people care. So think about this the next time you decide what it takes to better steward and recognize your donors. 

When and How Do You Record Monthly Gifts Financially?
July 29, 2019 at 11:45 am

This question also came up at the recent sustainer workshop, and I know it’s something people struggle with, especially when you talk with your treasurers or finance folks. Monthly gifts are different from the major gift pledges most organizations are used to.

4 Things to Consider When Setting a Monthly Donor Goal
July 22, 2019 at 12:28 pm

At the recent Bridge pre-conference sustainer workshop I co-hosted, one of the attendees asked this question: “What is a realistic goal for monthly donor percentage as a percent of active donors?” Let me explain why there’s no one good answer to this.  

Nonprofit Sustainers Are Growing Like Hot Cakes
July 15, 2019 at 12:17 pm

I just got back from the 14th Bridge Conference, energized by new ideas, case studies and proven fundraising “old” basics that still work and will continue to work as long as donors are human beings. I was privileged to co-present a first sustainer, full day, pre-conference workshop with the “Sustainer Brains.”...

Why ACH/EFT Increases Your Monthly Giving Retention
July 8, 2019 at 12:03 pm

If you’ve been following me for a while, you already know that monthly giving is not a one-shot deal. It’s an ongoing promotion of the concept. It’s literally planting of the seeds and watering. It’s always reminding donors how easy it is to give monthly and how easy it is on their budget...

How Do You Manage Your Monthly Giving Program?
July 1, 2019 at 11:35 am

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...