It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.
Read MoreMonthly Giving So Easy Your Pet Could Do It
Category: Monthly Giving
Do You Need To Send Donors Monthly Receipts?
A fundraiser asked me this question: “Do you need to send monthly receipts to monthly donors?”…
Read MoreGetting Forward to Normal: The Road Ahead for Museums and Cultural Institutions
Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing in the hopes of helping many of these venerable and venerated institutions pull through…
Read MoreDoes the Peanut Butter or Jelly Come First in Monthly Giving?
As someone who’s been working with and on monthly donor programs for almost 30 years now, the order of operations comes up a lot. It often creates a pause or a stop in the growth of monthly donors. Of course, we’re only human and, as fundraisers, we often tend to focus — and agonize — about things that are least important. But they’re easier. They make us feel we’re more in control…
Read MoreWhy Recurring Giving Leads to Better Donor Retention
If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020…
Read MorePlan for Monthly Donors Helps You To Be for the Unexpected
For many of you, this, too, may be a good time to sit down and take a moment and look at the plan for the fall. Sometimes all it takes is writing something down and putting it somewhere you can see it. Nothing happens magically, but just putting it on your to-do list will make it much more likely to happen…
Read MoreSustainer Giving Is Not the Latest Shiny New Thing
Sustainer giving is not the latest shiny new thing. Instead, it should already be part of your fundraising strategy as it will permeate all your giving and all levels of donors. It will help you keep your lights on. It will help you with your operating revenue. All it takes is a little bit of time to focus on it. So, if you’re looking to grow your monthly donor program, make sure you’re looking at it as an important thing that can be very exciting and fun to work on, just a little bit at a time…
Read MoreBook Review of Erica Waasdorp’s ‘Monthly Giving Made Easy’
At first, I thought that Erica’s approach to monthly giving sounded too good to be true. But after the two webinars, several delightful conversations and reading her new book, “Monthly Giving Made Easy,” I’m convinced that it definitely is that good and that easy!…
Read MoreMonthly Giving Will Grow in Popularity in the Post-Pandemic Nonprofit
Recently, I read “The Post-Pandemic Nonprofit: 12 Disruptive Trends Your Nonprofit Must Master” by Jeremy Reis. I like how Jeremy broke up the book by: who we are, how we operate, how we grow and where do we go from here?…
Read More4 Examples of How Things Can Go Wrong With Monthly Gifts
There’s so much that goes right with monthly giving, and the results are showing. But every now and then, I see some goofs. I’m sharing these mistakes because I hope you will not make them in your organization. Let’s look at four examples of how things can go wrong…
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