Monthly Giving

How to Keep Your Monthly Donors—Track. Act. Keep. Repeat.
April 22, 2019 at 11:15 am

Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...

Survey Your Monthly Donors. They’ll Love You for It!
April 15, 2019 at 12:32 pm

Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...

How Netflix Subscribers Are Different From Monthly Donors
April 8, 2019 at 9:10 am

I love Netflix. It helped us do away with cable TV 10+ years ago. Now we live stream our favorite movies on our “older” TV. We still get Netflix DVDs in the mail, and we choose our favorite shows to binge-watch when we’re in that binge-watch mood. We’re in control of what we watch, and there’s always something on...

Monthly Giving: Think Long Term With a Little Short-Term Work!
April 1, 2019 at 11:45 am

A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only.”...

4 Important Steps to Improving Monthly Donor Retention
March 25, 2019 at 11:26 am

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

#NPPTrendingNow Ep 81: How to Improve Your Sustainer Retention
March 22, 2019 at 11:41 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: sustainer retention, artificial intelligence changing the nonprofit sector and a checklist for a new major gift program.

3-Step Solution to Sustainer Retention
March 19, 2019 at 11:20 am

In theory, monthly givers are an annuity—a bit of an upfront investment, yielding solid, steady returns for the foreseeable future. In practice, they are more of a garden—plant the wrong seeds or neglect care, and no amount of shoveling manure will recoup your investment...

#NPPTrendingNow Ep 80: Monthly Giving Grows 18% in 2018
March 15, 2019 at 1:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: volunteer expectations, monthly giving growth and the Google Ad Grant application process...

Your Case for Monthly Giving Success: What You Need to Get Started
March 12, 2019 at 2:45 pm

What's the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving and grow your sustainable income—all at the same time? If you guessed monthly giving, you're right!