Monthly Giving

Is There Room for Monthly Giving in Your Fundraising Appeals?
March 17, 2022 at 11:55 am

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?

How Can You Better Understand Your Donors?
March 10, 2022 at 12:15 pm

When I heard about a wonderful new study from Neon One, called “Donors: Understanding the Future of Individual Giving,” I was so excited. It pulls together a bunch of other studies into one easy-to-read document, with lots of graphs, charts and insights from fundraisers and thought leaders in the industry.

Can You Upgrade Your Monthly Donors to Higher Levels?
February 17, 2022 at 10:57 am

It’s not about the size of the monthly gift amount. It’s about the fact that you’re giving your donors the opportunity to make a difference in an amount they can afford. You might say, aren’t you worried that donors will only give those tiny amounts and you’ll never be able to move the needle?

What Do You Do When Donor Money Gets Tighter?
January 13, 2022 at 11:06 am

Donors are starting to find it harder to donate because of their financial situations. Prices have gone up, everywhere, especially caused by the general inflation, higher energy and gas bills, and higher cost of food.

Can Recurring Giving Really Be That Simple?
January 6, 2022 at 11:57 am

We fundraisers tend to overthink things. I’m not totally sure why, but fact is that we do. Maybe because we think that if it sounds too simple, it just can’t be true. That’s why I wanted to share a few different angles on how this year, you may wish to adopt a new year’s resolution for a simpler approach.

ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022
December 23, 2021 at 10:51 am

For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. Here are just the highlights from the most recent ADRFCO survey.