DMW Direct received a record number of wins at the 2011 Benjamin Franklin Awards for Direct Marketing Excellence.
DMW Direct, a direct response advertising agency that specializes in marketing to the diverse and growing 50+ demographic, announced three internal promotions and two new hires.
DMW Direct, a leading direct-response advertising agency and 50-plus marketing specialist, recently garnered top honors at three industry award presentations. The agency took home a John Caples International Award, four Telly Awards and a Philly Ad Club ADDY for its work on behalf of TruMark Financial.
Direct-response advertising agency and 50+ marketing specialist DMW Direct recently launched a new blog, No Green Bananas. The blog is designed to share insight gleaned over 20 years of developing innovative campaigns aimed at the Baby Boomer generation and the senior market.
DMW Direct announced the promotion of Renee Mezzanotte to Executive Vice President, Client Services. In this role, she will be responsible for overseeing the company's Account Services, Interactive Marketing, Strategy and Media Services departments.
DMW Direct offers six keys to keeping baby boomer volunteers engaged.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.
Lynn Edmonds, president, L.W. Robbins Associates
Loyal donors are being conservative but holding on. Since the spring, we have seen a slight increase in giving in some audiences but not all. And in certain cases, we have been able to reactivate lapsed donors by decreasing the gift asks.
The 800-pound elephant in the room at the DMA Nonprofit Federation’s 2009 Washington Nonprofit Conference that took place in Washington, D.C., in January was, of course, the economy and how fundraising execs planned to cope with what could be a very tough time for charities.
21st Century Investor Postal List: Target 46,399 subscribers to a newsletter on how to become wealthy by investing in companies that are changing the way the world works. Price: $190/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com. 3-N-1 Direct — Book Buyers & Reading Enthusiasts: Target 2.3 million book buyers and reading enthusiasts. Price: $95/M. Call: Media Source Solutions, 866.641.3003; e-mail email@example.com; or visit www.mediasourcesolutions.com. A+ Bridal: Target 321,458 women who have requested a catalog featuring wedding invitations and personalized accessories. Price: $95/M. Call: A+ Media Group, 847.636.2754; or visit www.aplusmg.com. Action Against Hunger: Target 2,300 donors to