A Blast From the Past: USP? BOM? WTH?
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FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In our October 2008 issue, DMW Direct Fundraising's Debbie Merlino relayed how consumer-marketing practices have a place in fundraising in "USP? BOM? WTH?"