DMA Nonprofit Federation

BOWIE, MD, September 15, 2009 —  CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV).  In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services.  Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.

In the session "Green Your Fundraising to Meet Donor Expectations" presented at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Meta Brophy, director of publishing operations at Consumers Union, and Anne Zaleski, production manager at the National Wildlife Federation, shared tips on how nonprofits can reduce and improve the environmental impacts of their direct-marketing programs.

A strong offer can make all the difference in helping your organization raise more money from prospects. In his session at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference last week, Tom Gaffny, principal and founder of Tom Gaffny Consulting, examined fundraising offers to demonstrate what works and what doesn't.

Washington, DC, August 3, 2009 — The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award.

June 19, 2009 — The DMA Nonprofit Federation is pleased to announce that effective July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the Nonprofit Federation's Advisory Council. 

In March, the Direct Marketing Association Nonprofit Federation named Christopher Quinn its new executive director. In this role, Quinn, formerly assistant vice president of membership for the Association for Advanced Life Underwriting, directs the DMANF under the DMA's policies and procedures, advances the interests of nonprofit members in terms of public policy, education and networking opportunities, and promotes the use of direct-response fundraising methods for the sector. Quinn recently took the time to answer some of our questions about his new role, the challenges he expects to face and how he'll surmount them.

May 5, 2009 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service,  to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.

 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service,  to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.

The 800-pound elephant in the room at the DMA Nonprofit Federation’s 2009 Washington Nonprofit Conference that took place in Washington, D.C., in January was, of course, the economy and how fundraising execs planned to cope with what could be a very tough time for charities.

What are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow in many development conference rooms these days. If one more person says, “Just send an e-mail — it doesn’t cost anything,” I’ll scream. Wake up and smell my energy drink — it costs plenty. As I started to pull my notes together for this article, I went to what was safe — let’s see — five costs that every fundraiser needs to consider for