Bruce Makous and Michael Rosen provided five steps to turn your direct-marketing program into a major- and planned-gift program.
DMA Nonprofit Federation
Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."
A new research study was released today that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor: Insights Into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographics and other factors.
The Direct Marketing Association's Nonprofit Federation today announced Heifer International as winner of the 2010 Nonprofit Organization of the Year Award.
Tom Harrison: Many people talk about integrated marketing or multichannel marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.
Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.
Fundraising is, by its nature, a selfless endeavor. The work is all about raising money to help others, and any good fundraiser knows the efforts are all about the donors and the missions. So when fundraisers acknowledge one of their own, it's no surprise for the honoree to credit others for his or her achievement.
Most fundraising professionals devise campaigns with a standard, “blanket” approach — what's the best package to mail out to the majority of my donors? However, by complementing this approach with more targeted communications designed for specific donor groups, fundraisers can optimize their donor contacts and, ultimately, generate more revenue.
The Direct Marketing Association's Nonprofit Federation (DMANF) announced Kory Christianson of St. Joseph’s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.
BOWIE, MD, September 15, 2009 — CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV). In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services. Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.
In the session "Green Your Fundraising to Meet Donor Expectations" presented at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Meta Brophy, director of publishing operations at Consumers Union, and Anne Zaleski, production manager at the National Wildlife Federation, shared tips on how nonprofits can reduce and improve the environmental impacts of their direct-marketing programs.