DMA Nonprofit Federation

The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
August 31, 2010

Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

Innovation + Integration = Impact
June 1, 2010

Tom Harrison: Many people talk about integrated marketing or multichannel 
marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.

Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.

ProFile: Kory Christianson
April 1, 2010

Fundraising is, by its nature, a selfless endeavor. The work is all about raising money to help others, and any good fundraiser knows the efforts are all about the donors and the missions. So when fundraisers acknowledge one of their own, it's no surprise for the honoree to credit others for his or her achievement.

Strengthen Donor Relations Through Targeted Communications
February 2, 2010

Most fundraising professionals devise campaigns with a standard, “blanket” approach — what's the best package to mail out to the majority of my donors? However, by complementing this approach with more targeted communications designed for specific donor groups, fundraisers can optimize their donor contacts and, ultimately, generate more revenue.

CDR Appoints Jo Black Sullivan to Leadership Team
September 15, 2009

BOWIE, MD, September 15, 2009 —  CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV).  In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services.  Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.