DMA Nonprofit Federation

Editor's Note Just So You Know
October 1, 2006

So many of us struggle through our work days without ever knowing if what we do makes a difference. For nonprofit fundraisers, it’s pretty clear. If donations are healthy and donors are happy, then missions are being fulfilled and you can see the results of your hard work reflected in the number of people sheltered and fed, animals rescued, legislations enacted, symphonies performed, patients educated, diseases cured, etc.

Tough but Fun
September 1, 2006

First, my sincere apologies to the intrepid folks who judged the 2006 Gold Awards for Fundraising Excellence. I knew it would be tough. I warned them … I did! But no one expected it to take as long as it did or to be as demanding as it was.

For a good 10 hours, the four judges camped out at our offices here in Philadelphia and painstakingly studied and rated nearly 90 direct-mail packages, and multi-channel and Web-based campaigns. My job was to keep them fed and stay out of their way.

And the Winners Are …
September 1, 2006

Grueling is the word that crossed the lips of the intrepid judges for our 2006 Gold Awards for Fundraising Excellence as they made their way out of our offices one hot afternoon in August.

Not that we’re particularly demanding taskmasters, but the competition was, indeed, fierce. Much to our glee, it grew from 33 packages in 2005 to nearly 90 this year (sent in by 21 agencies and four nonprofit organizations). Some of the categories remained the same, but we added a few and tweaked a few others.

Four Ways to Maximize Fundraising Efforts Via the Telephone
August 22, 2006

In his session on telemarketing at the DMA Nonprofit Federation 2006 New York Nonprofit Conference, Nate Drushell, vice president of marketing at InfoCision Management Corp., sought to disprove common misconceptions regarding telefundraising — among them that the phone is an effective fundraising medium only for certain organizations or only for small sub-segments of a donor file, and that using the phone will cannibalize other fundraising programs. The phone can work as a fundraising medium for any type of organization, be it national or chapter based; can work across all segments of an organization’s donor file — high dollar and low dollar; and will

Change Is Good
August 1, 2006

The temperature as I write this is 101 degrees. Is it any wonder, then, that summer is a time of general malaise and lethargy? (Unless, of course, you’re a kid hopped up on Kool-Aid, pool water and the sweet, sweet rush of school-break delirium).

But even though its editor is a hot-weather wuss, FundRaising Success — the magazine — refuses to fall prey to the summer doldrums. We’re changing … we’re growing, even as some of us are wilting.

Change Is Good
August 1, 2006

The temperature as I write this is 101 degrees. Is it any wonder, then, that summer is a time of general malaise and lethargy? (Unless, of course, you’re a kid hopped up on Kool-Aid, pool water and the sweet, sweet rush of school-break delirium). But even though its editor is a hot-weather wuss, FundRaising Success — the magazine — refuses to fall prey to the summer doldrums. We’re changing … we’re growing, even as some of us are wilting. Associate Editor Abny Santicola has been promoted to senior editor as of Aug. 1.

Staying Connected
July 1, 2006

When we put together our special section on e-philanthropy last year, the nonprofit world was rushing to gets its Web sites up, playing with the idea of “Donate Now” buttons and wondering why its e-mails were getting gobbled up by spam filters.

Lots of organizations still are figuring these things out. Many finally have embraced the wonders of database-management technology. And still others already are eyeing the fundraising possibilities of text messaging and other innovations.

Feuding for Free E-mail
June 1, 2006

For a few months now, you’ve been hearing about plans by companies such as AOL and Yahoo! to apply a new business model to Internet communications to afford e-mail senders a secure way to communicate with potential customers. Goodmail recently unveiled a certified e-mail program that AOL and Yahoo! plan to make available to e-mail senders that allows them to bypass spam filters for a fee and get guaranteed access to recipients’ inboxes.

Six Qualities of Passionate Donors
March 14, 2006

Six Qualities of Passionate Donors March 14, 2006 By Abny Santicola, associate editor, FundRaising Success Passion motivates individuals to give major gifts to an organization or institution. That according to Chuck Longfield, chief executive and founder of Cambridge, Mass.-based direct-response fundraising firm Target Analysis Group, in a session during last month's DMA Nonprofit Federation 2006 Annual Conference in Washington, D.C. Longfield said passionate donors: 1. Give more often, at higher dollar amounts and for longer periods of time. 2. Donate more to your organization than to other organizations. 3. Are interested in everything your organization does. They donate; attend events; purchase from your

Lessons From the Front Lines of Disaster Fundraising
February 21, 2006

Feb. 21, 2006 By Abny Santicola Presenting for a session on "Disaster Fundraising" at last week's DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference, Julie Hambuchen, marketing director for Portland, Ore.-based international relief and development agency Mercy Corps, outlined the four key lessons her organization learned from the disasters of 2005. Disaster fundraising is part of Mercy Corps' mission, but it also stresses long-term solutions for affected areas. As long-term providers of relief, Mercy Corps knows it must capitalize on the intense initial media coverage given to disasters. In her session, Hambuchen said coverage typically peaks and fades and therefore it is