Online Fundraising
March 4, 2016 at 10:35 am
After Todd King Sr.’s 13-year-old son Tyree was killed by a drunk driver last summer, friends, neighbors and strangers rallied to the family’s side, donating several thousand dollars for funeral expenses through a crowdfunding website. Then King, who lives in Springfield, Ohio, discovered that a neighbor had kept more than $1,000 of the $2,700 she…
March 1, 2016 at 11:05 am
Want your next fundraising campaign to be a success? Nail your emotional response. Whether it's online, at a gala or delivered through a street canvasser, it's the most important thing a nonprofit can do to raise funds. Here’s why: Emotions are the No. 1 drivers of actions. That means sharing and donating. In everything you do…
February 29, 2016 at 11:21 am
As a nonprofit professional, it’s crucial to know your donors. But sometimes that’s easier said than done. In its “Fundraising Advisor 2015 Benchmark Report,” Abila, a software and service provider for nonprofits, surveyed 270 nonprofit professionals on when and how they engage donors....
February 26, 2016 at 10:11 am
Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably. Are your constituents? Likely. Does that mean your nonprofit website should avoid them? No. Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t a strong ask. With so much to…
February 26, 2016 at 9:57 am
There’s nothing I love more than seeing a great nonprofit fundraising campaign in action. Today, I thought I would share a recent favorite with you—the Write On crowdfunding campaign. I’m a long-time stationery enthusiast in my personal life. I love writing cards to people. In fact, when my husband and I first started dating and…
February 24, 2016 at 10:03 am
Compelling storytelling moves people on an emotional level; it makes them care. If you’ve ever watched a reality talent show like "American Idol," you know that the story behind the singer is what makes an audience connect with and root for that individual. Nonprofits may not get to tell their stories to a prime time…
February 22, 2016 at 10:37 am
I am a sucker for community-level fundraising. Kids on Bikes. Science for Kittens. Kale for Veterans. Shelter from the Storm. Supporting small and focused local organizations is one of the most impactful ways to support your community as a citizen. I encourage you to seek out those small organizations in your own community, those working…
February 19, 2016 at 10:23 am
Is your nonprofit on Facebook? If so, you likely know there’s a difference between being “on” Facebook, and using Facebook to your full advantage. Enter Facebook for Nonprofits, the new site launched yesterday by Facebook to help nonprofits reap the most benefits from the social media platform. The comprehensive site guides nonprofits at every stop of their online journeys...
February 18, 2016 at 10:02 am
The social-profit sector needs fundraisers to dive into a digital way of living and thinking more than ever. And in 2016 if you aren’t, you’re going to get left behind. Here are three reasons why digital skills are the must-build right now: 1.Transparency and Passive-Engagement. It used to be that if a major donor wanted…
February 17, 2016 at 9:20 am
Preaching against SeaWorld apparently has paid off for People for the Ethical Treatment of Animals (PETA). PETA recently told potential benefactors that it is under attack by "wealthy and organized opponents" to its causes, especially the fight to free captive orcas at SeaWorld parks. "Please help PETA stand up to those trying to thwart our…
