Facebook Launches New Site to Help Nonprofits Master the Platform
Are you on Facebook?
In today’s digital world, the answer for nonprofits often is a resounding, “yes!” It may not be the leading generator of online donations, but it can foster essential community engagement for your cause.
Still, there’s a difference between being “on” Facebook, and using Facebook to your full advantage.
Enter Facebook for Nonprofits, the new site Facebook launched yesterday to help nonprofits reap the most benefits from the social media platform. The comprehensive site guides nonprofits at every stop of their online journeys.
Looking to set up a page for your organization? Click on the “Get Started” tab, where you’ll learn how to set up a page, optimize each section, post content your followers will want to read, get people to “like” your page, and create a campaign strategy—from defining your mission, campaign goals, target audience and measurement tools.
Are you ready to enhance an existing page? Nonprofits can turn here for tips on how to raise awareness, strengthen relationships, create ads that grow their audiences, and activate supporters through calls-to-action.
Do you want to raise funds in addition to engaging your audience? The site offers ideas on how to turn Facebook followers into donors, run effective online campaigns and use the platform to venture into the world of peer-to-peer fundraising.
Trying to dive deeper into Facebook’s available features and learn how they can benefit your organization? Take a look at the specific guides on Facebook groups, events, ads, insights and fundraising tools (including the recently released "Donate Now" button) to see if and how your organization can utilize them in its efforts.
Not sure how Facebook can benefit your organization? Get inspired by nonprofits of all sizes that put the platform to work—using Facebook to target micro communities, spread content without big budgets, engage audiences with video, etc.—and start to think how you can do the same.
It can be a challenge for an organization to get its posts seen by its followers, so getting tips and best practices straight from Facebook itself could prove insightful and essential for nonprofits looking to grow their online presences.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.