3 Reasons Why Digital Skills Are Important to Fundraisers

The social-profit sector needs fundraisers to dive into a digital way of living and thinking more than ever. And in 2016 if you aren’t, you’re going to get left behind. Here are three reasons why digital skills are the must-build right now:

1.Transparency and Passive-Engagement. It used to be that if a major donor wanted to know about a fundraiser, he or she would ask around before the big gift. Today, we turn to our trusted peer Google. If all a donor finds is your name on a website, is that really building trust?