Online Fundraising

No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.

Gen Z is giving more often than other adults through digital sharing, advocacy, and community fundraising.

Online revenue rose 15% in 2025, led by one-time gifts, DAFs and December spikes, M+R “Benchmarks” 2026 reports.

Alaska sues fundraising platforms over unauthorized nonprofit donation pages and consent concerns.

GoFundMe outlines nonprofit page changes after scrutiny from state attorneys general.

Newly released giving data shows nonprofit revenue was resilient in 2025. It also points to opportunities nonprofits have in 2026.

A coalition of attorneys general is demanding answers from GoFundMe over nonprofit pages, donor tips and fundraising transparency.

Here are three lessons to help you launch a high-performing nonprofit SMS program using tools you already have.

Five practical ways to improve nonprofit email performance and keep messages from being ignored.

Research shows fundraising growth is increasingly tied to internal capacity, staffing, and strategy — not donor demand alone.