Online Fundraising

What Are Your 2019 Nonprofit Digital Goals?
January 10, 2019 at 12:51 pm

If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...

Online Fundraising Platform Helps Nonprofits Raise $1B in Donations
December 13, 2018 at 1:29 pm

Classy, a social enterprise that specializes in online fundraising, has helped nonprofits raise $1 billion through its online fundraising platform. To date, Classy has helped nonprofits receive 10 million donations from over 190 countries...

7 Tips for Steering Your Nonprofit to Online Fundraising
December 4, 2018 at 12:07 pm

As a nonprofit professional, you likely have tons of great online fundraising ideas already, campaign concepts that would be perfect for your organization’s mission and donor base. But do you have the digital infrastructure in place to implement your ideas?...

Our Thriving Generation of Generosity—#GivingTuesday Tops $380M in 2018
November 29, 2018 at 1:11 pm

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...

A Different Kind of Tech Company Offering Nonprofits a Cost-Free Fundraising Platform
August 24, 2018 at 1:33 pm

Online fundraising has taken our nonprofit world by storm. And, a great online fundraising platform offers donors an easy, accessible way to give to their favorite nonprofits—all without the tedious paperwork. In fact, according to the “2018 M+R Benchmarks Study,” online revenue increased a whopping 23 percent in 2017, and nonprofits in the study received an average of 28 percent more online donations in 2017 compared to the year prior...

6 Forward-Thinking Strategies to Boost Your Advocacy Efforts
July 31, 2018 at 12:25 pm

Advocacy is at the core of every nonprofit organization in one form or another. Most nonprofits are looking to make some sort of social change in the world.  It is easy to get caught up in fundraising efforts as a nonprofit and count solely on those campaigns and projects to advocate for your audience. While this is helpful, fundraising should not be your only advocacy effort!...

The Science of Improving Online Donations
July 17, 2018 at 11:25 am

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...

How Millennials Are Driving Charitable Giving's Evolution With Technology
July 10, 2018 at 10:20 am

The driving force behind charitable giving's evolution, as with many other industries, is Millennials. Not only did the Millennial generation wholeheartedly embrace online giving, they have pushed other generations to participate with charities and causes that are now readily accessible with technology...

Online Fundraising Is Bigger Than Just Facebook
May 31, 2018 at 11:16 am

“Fundraising strategy” is a loaded term, but a strategy is so imperative to have as a nonprofit wanting to grow, stay relevant and make a huge impact in your cause space. And in a world where there are so many online fundraising options available, sticking with one plan of action can leave you pigeonholed and missing out on huge opportunities...