As more donors ask AI where to give, traditional SEO isn’t enough. Here’s how to strengthen your nonprofit’s AI discoverability using assets you already have so your organization shows up in recommended answers.
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Gen Z isn’t a future donor segment — they’re already giving and expect those moments to be fast, mobile, and seamless. Here’s how to align your online giving experience with how young supporters actually give so more of them complete the donation.
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Donors assume charities consent to third‑party online giving platform pages — and base their trust partly on fees and how quickly donations arrive. Here’s what this donor perspective means for your nonprofit’s reputation when gifts flow through intermediaries you don’t control.
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Nonprofit tech stacks keep getting bigger, but that doesn’t mean they’re better. Here are the core pieces of a healthy tech stack, plus which integrations are worth the effort.
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Why does Facebook say that your campaign raised $2,000, but your donation platform or customer relationship management (CRM) system only shows $1,000 associated with that specific appeal code? It’s a question executive directors, board members, and auditors ask constantly. The short answer: Both numbers are right. That’s the attribution problem. What Is Attribution? Digital media attribution is the process of identifying which marketing touch points deserve credit for a conversion — whether that’s a donation, email sign-up, or event registration. It’s the digital breadcrumbs that lead someone from first awareness…
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Gen Z is giving more frequently than other adults through multiple ways, new data shows. Their visible, relationship-driven approach is helping expand charitable participation and influence how giving spreads online.
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Online revenue jumped 15% in 2025, driven largely by one-time gifts, donor-advised funds and heavy year-end giving, according to M+R “Benchmarks” 2026. The findings highlight strong digital results built on urgency, instability and donors responding to threats facing causes they support.
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Alaska is suing six fundraising platforms over unauthorized nonprofit donation pages, raising questions about consent and donor trust.
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GoFundMe is defending its nonprofit pages program after scrutiny from state attorneys general. In a newly published response, the company outlines its opt-in shift, tipping model, and legal justification — while pushing back on some regulatory concerns.
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Newly released giving data shows nonprofit revenue was resilient in 2025, driven by major gifts, strong year-end fundraising, and continued gains in online giving.
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