Online Fundraising

Nonprofit to Make Virtual Option Permanent Part of Its Events
July 20, 2021 at 10:00 am

It became clear that the remaining cycling rides couldn’t go on as planned across the country in 2020, so the organization turned to an online peer-to-peer fundraising platform to help it pivot to hybrid and then virtual events. Utilizing the Sweet! by Blue Sky platform from Blue Sky Collaborative, Marlborough, Massachusetts, Bike to the Beach transformed its events and raised a total of $1 million in 2020...

How Reaching Fundraising Goals Could Be a Text Away
July 16, 2021 at 9:38 am

Organizations are increasingly depending on touchless technology so they can collect donations quickly. Simple SMS communication solutions allow donors to give at any time without needing a checkbook or cash, plus they can set up one-time or recurring donations, meaning higher fundraising to reach long-term goals...

Reddit Thread Prompts More Than $200,000 in Donations to Foster Children Nonprofit
July 14, 2021 at 11:44 am

After a Reddit user posted to the Ask Reddit thread “What is something you've done purely out of the goodness of your heart but have not told anyone?" users shared an array of good deeds. All it took was user dartdoug’s mention of purchasing an 11-year-old foster child a bicycle for his birthday via One Simple Wish’s website to start a wave of support for the Trenton, New Jersey-based nonprofit...

The Race You Want to Lose
June 24, 2021 at 8:43 am

We live in an era when anyone can announce anything to everyone. You’d think that would be a good thing. In most cases, it’s not. Most of the time it’s a race for cheap attention. For nonprofits seeking the unearned notice of followers on social media, it’s quickly turned into a race to the bottom...

A Direct Mail Fundraiser’s Best Friend Just Might Be Digital
June 22, 2021 at 8:57 am

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue...

Invisible Walls: Avoiding 'Othering' in Your Outreach
June 21, 2021 at 10:01 am

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this...