Classy Launches Its Next-Generation Platform, Classy Studio
After over a decade serving thousands of nonprofits, helping them raise billions for social good, Classy, a GoFundMe company and giving platform that enables nonprofits to connect supporters with the causes they care about, announces the next evolution of its fundraising platform, Classy Studio. Built for connection, designed for creativity, and engineered for giving, Classy Studio will allow nonprofits to unleash their fundraising potential.
As the new foundation that the entire Classy product suite will be built on moving forward, Classy Studio was designed with nonprofit fundraising and marketing teams in mind, giving fundraisers the ability to drive both conversion and connection through fast, modern, measurable and secure experiences.
Nonprofits continue to experience constant change, including evolving community needs, increased supporter expectations across fragmented channels, and dramatic leaps in technology. As nonprofits grapple with these changes, Classy Studio answers the call by allowing them to create compelling experiences that expand their supporter base and deliver more relevant, personalized and diverse ways to engage donors. With SEO, storytelling, intelligence and fundraising practices built into the platform, nonprofits will be well positioned to raise more at scale both now and in the future.
Beginning with reimagined donation pages, emails, and an enhanced Supporter Center, Classy Studio is an intuitive and flexible campaign builder that enables nonprofits to create powerful and responsive supporter experiences by:
- Allowing nonprofits to bring their story and brand to life through the ability to personalize messaging for segmented appeals.
- Requiring no technical or web team to build campaigns with the option to customize with code for more robust teams.
- Providing a modern checkout experience that balances conversion, tracking and security with best practices in fundraising.
“The social sector carries more responsibility than ever, but is operating with limited budgets in a world of increasing complexity. It is with this in mind that we have designed an experience to enable success where it matters most,” said Classy President and GoFundMe Chief Operating Officer, Soraya Alexander. “We know nonprofit fundraisers and marketers are looking to drive conversion and engagement by leveraging the best of e-commerce and SEO principles, while creating creative, contextual campaigns that can activate communities at scale. Our solution is Classy Studio, the new foundation to power the future of fundraising.”
The Future of Fundraising is Now
Classy Studio grants nonprofit fundraisers complete creative license over the look and feel of their campaign, coupled with ease of use to respond faster to fundraising opportunities. With more robust data capture, Classy Studio also empowers fundraisers to create more personalized appeals to provide the right message to the right person at the right time.
“We wanted to create a visually appealing, branded, mobile-friendly donation page that could tell our story and be a home for our calls to action,” said Lindsay Kolsch, Co-Executive Director of To Write Love on Her Arms. “ Classy Studio allowed us to do all that and was cost-effective, saving us thousands of dollars we typically spend outsourcing or customizing on our website. We built robust campaign pages 3-4 times faster with Classy Studio and it’s easily adaptable for different stages in the giving season cycle”
Nonprofit professionals can stay tuned for upcoming releases of Classy Studio, which will enhance all capabilities in crowdfunding, building embedded experiences, peer-to-peer fundraising, events, ticketing and more throughout 2024.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
