Why Pop-Ups Should Be Part of Your Online Fundraising

Are you annoyed by those pop-up boxes that suddenly appear on some websites? Probably.

Are your constituents? Likely.

Does that mean your nonprofit website should avoid them? No.

Everyone knows to raise money, you need to ask. And simply having a donate button on your home page isn’t a strong ask.

With so much to see on your home page, the donate button is one of several things competing for attention.

But to convert more website visitors to donors during a campaign, a strong ask is needed. And that’s what a pop-up delivers—it asks your website visitors, point blank, if they’ll make a donation.