We all know that mobile technology is changing the way we communicate, work and give. It only was a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with…
You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might…
The nonprofit blogosphere is bursting at the seams with content created daily by a diverse and world-class list of bloggers—fundraisers, executives, consultants, agencies and everything in between. But there's a downside. How do you keep up with all that content? It's impossible, which is why we handpicked eight of our favorite nonprofit blogs to share...
Are your nonprofit board members still doubting social media? Do they fail to “get it," even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just like you. They want the organization to exceed its goals and help change the world, which is why they’re on the board in the…
So you’re getting some traffic to your online donation page, but the donations aren’t quite rolling in. What gives? There are a few common reasons why prospective donors ditch your donation page or don’t give as much as you might like them to. Here are 10 ways that you can optimize your online donation page…
Imagine this. You’re in a meeting with a donor. So you’ve done the hardest part already: you got the meeting. This donor really wanted to meet with you, and she actually invited you to her home. You’re in her kitchen, drinking tea and getting to know each other. You find out what made her interested in your…
Can tweets and Tumblr posts trump black-tie events and balloon drops? That’s what Elizabethtown College, a private liberal arts college in Pennsylvania, hopes. Last night, the college eschewed the traditional capital campaign kickoff—complete with formal attire, live music and the promise of a special announcement—for one that took place mostly online. By promoting the campaign…
Earlier this month, the First Community Foundation Partnership, located in the north central area of Pennsylvania, hosted its third annual Raise the Region campaign. This 30-hour online giving event raised funds for participating organizations in a six-county area. Community foundation giving days are part of a growing trend separate from the more widely known Giving…
Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?
Here’s a great article from Matt Collins, who makes the totally sensible statement that charities “need to think carefully about how resources are allocated.” With such dismal response rates on social media, Collins argued that we should shift our time and money to places that’ll give a better return. “It’s time to step away from…
