Are Fundraisers Wasting Money on Digital?

Here’s a great article from Matt Collins, who makes the totally sensible statement that charities “need to think carefully about how resources are allocated.” With such dismal response rates on social media, Collins argued that we should shift our time and money to places that’ll give a better return.

“It’s time to step away from the belief that charities have to be on social media and need to invest in it,” he wrote.

The responses have been energetic. And the responses to these sorts of articles usually focus on the same areas.