Preaching against SeaWorld apparently has paid off for People for the Ethical Treatment of Animals (PETA). PETA recently told potential benefactors that it is under attack by "wealthy and organized opponents" to its causes, especially the fight to free captive orcas at SeaWorld parks. "Please help PETA stand up to those trying to thwart our…
San Francisco area charities surrounding Sunday’s Super Bowl host city, Santa Clara, Calif., benefited from 50 Fund, Super Bowl 50’s philanthropic arm, which raised more than $12 million, a record for the game’s host committee. But nonprofits near Levi’s Stadium weren’t the only ones to receive donations as a result of the big game. The competing cities also wagered charitable efforts based on the game’s outcome or conducted fundraising efforts to create secondary competitions off the field....
A new study found that 2015’s charitable giving increased 1.6 percent over the previous year while online donations grew 9.2 percent in the same time frame. And don’t forget about mobile giving—14 percent of online donors are utilizing their smartphones and tablets....
In 2016, there are five fundamental skills nonprofits must master to guarantee success in an overcrowded marketplace. Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally revolutionized society. Other skills may be things you’ve thought about or dabbled in, but haven’t really committed to with serious intent and dedicated resources....
When potential donors hit your website, the design should lead them easily to and through the donation process. Your main goal is to make the giving experience straightforward and boost the commitment level of someone who is thinking of donating. At the most basic level, you should have a button on your website that takes…
In early 2016, YouTube rolled out a new feature to content creators who host their videos on the YouTube platform. Now, users can harness their content for the good of U.S.-based nonprofit organizations. Here’s everything you need to know about YouTube Donation Cards: What are YouTube Donation Cards? A donation card essentially is a link…
More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefronts are not only open for business, but optimized? As I explored this critical issue in my new book, "Nonprofit Fundraising 101," I interviewed Roderick Campbell, CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways…
If a nonprofit only has resources to execute one online marketing activity, it should be Google Ad Grants for nonprofits. The biggest missed opportunity in online marketing for so many great nonprofits is taking full advantage of this program. Through Google Ad Grants, approved 501(c)3’s can receive $10,000 in free Google Ad spend every single…
If you go to a public place, whether it’s a coffee shop, bus station or university campus, you’ll notice that nearly everyone is on their cellphones, laptops or tablets. People constantly are connected to each other through the many accessible avenues on the Internet. Nonprofits are no exception! In fact, three of the top four…
YouTube just made it a lot easier for its users in the U.S. to use its videos to drive donations to nonprofit organizations. With the new donation cards, video creators can now choose from more than 1.8 million IRS-validated 501(c)3 nonprofits and send direct donations to them right from the video creators' videos. Nonprofits could already…
