Multichannel

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Multichannel isn’t just a strategy to try, it’s an entirely new way to position your organization and set a trajectory for growth.

A report released by Virtuous and NextAfter found that multichannel donors give more than three times as much as single-channel donors.

There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.

Nhu Te, editor-in-chief of NonProfit PRO, is joined by Jennifer Roberti of Save the Children and Justin McCord of RKD Group.

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

My husband Patrick and I got married 13 years ago, just after Thanksgiving. That first year, I started the annual Christmas newsletter tradition...

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...