2017 NonProfit PRO Gold Award Winner: Multichannel
Give Because Campaign
Submitted by Charity Navigator
Response Rate: 24.62 percent
Total Cost: $41,169
Income Generated: $555,063
Average Gift: $51.21
Cost to Raise a Dollar: $0.07
Why It Won
You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent. Charity Navigator sent out a total of four emails during the November 2016 time period, which included #GivingTuesday—the highest online revenue day in the organization’s history.
More importantly, with all of their outbound efforts to all of their recipients, their cost to raise a dollar was significantly low at under $0.10, but they managed to raise over half a million in this campaign. Impressive!
Nhu Te is senior content manager at Fundraise Up, the AI-powered online donation platform for enterprise nonprofits. In her work, she focuses on helping nonprofits create more impact through personalized donor relations, digital fundraising and thoughtful use of technology.