Generational Marketing

Millennials Are Future of Philanthropy, If Nonprofits Adapt
September 10, 2015 at 9:47 am

Millennials—those Americans born from 1980 to 2000—represent the future of philanthropy, and nonprofits must to adapt to them, three young San Diego social activists said Wednesday. “The old ways of giving back are just not enough,” said Winnie Xu of Giventure, a company developing a mobile app to help millennials volunteer in their communities. “Nonprofit…

Does Facebook’s 'Donate Now' Button Hurt the Nonprofit Sector More Than It Helps?
September 4, 2015 at 9:02 am

Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit…

How to Drive Photo Sharing at Your Events
September 1, 2015 at 8:58 am

Not all events are the same—and consumers don’t believe all photos at events should be shared the same. Make sure your event falls into the “high-share” category...

Miley Cyrus to Headline Hilarity for Charity's 2015 Variety Show: James Franco's Bar Mitzvah
August 31, 2015 at 11:22 am

It looks like there’s a new partnership in Hollywood, and it’s between Seth Rogen and Miley Cyrus. Not only will Cyrus appear in Rogen’s upcoming film, "The Night Before," but Cyrus will serve as the headliner at Hilarity for Charity’s Fourth Annual Variety Show: James Franco’s Bar Mitzvah. Hilarity for Charity is a movement led…

Younger Donors Are a Waste of Time
August 31, 2015 at 10:46 am

We are a society that values youth. We want to look young, feel young, be young—forever it seems. Billions of dollars are spent trying to recapture a youthful look. I would say our society is absolutely obsessed with it. And, as Richard and I meet major gift officers and fundraising professionals around the country, it’s…

Use a Hashtag to #Donate to Charity
August 28, 2015 at 10:17 am

Last summer, donating to charity momentarily became cooler than, well, almost anything. The ALS Ice Bucket Challenge ripped through social media, with users challenging friends and family to either raise money for ALS research or dump an ice-cold bucket of water over their heads. The viral campaign ended up raising an amazing $115 million for…

Facebook Adds 'Donate Now' Button to Make Giving to Charity Easier
August 25, 2015 at 9:33 am

Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for brand pages. These buttons can now appear right on a Facebook brand page or directly within an ad on the site. “Now, it’s easier than ever for nonprofits to connect with people who care about their…

What You've Been Told About Millennials Is (Mostly) Wrong
August 19, 2015 at 2:19 pm

Listen up, brands: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15 to 34, this age group doesn't quite meet the stereotype of "hyper-connected optimistic digital extroverts." In fact, the stereotype applies to only about 42 percent of millennials, or about 36…

Millennials and the Power of Influence
June 26, 2015 at 1:08 pm

If you’re like most companies and brands today, you’ve probably spent the better part of the past few years reading about, dissecting and trying to prepare yourselves and your leadership for the ever elusive Millennial generation to descend upon your organization. Why wouldn’t you? You’ve been told—perhaps even warned—that this is the largest, most diverse…