Generational Marketing

What You've Been Told About Millennials Is (Mostly) Wrong
August 19, 2015 at 2:19 pm

Listen up, brands: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15 to 34, this age group doesn't quite meet the stereotype of "hyper-connected optimistic digital extroverts." In fact, the stereotype applies to only about 42 percent of millennials, or about 36…

Millennials and the Power of Influence
June 26, 2015 at 1:08 pm

If you’re like most companies and brands today, you’ve probably spent the better part of the past few years reading about, dissecting and trying to prepare yourselves and your leadership for the ever elusive Millennial generation to descend upon your organization. Why wouldn’t you? You’ve been told—perhaps even warned—that this is the largest, most diverse…