Does Facebook’s 'Donate Now' Button Hurt the Nonprofit Sector More Than It Helps?
Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit pages and advertisements.
“Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice,” said the statement announcing the release of the button.
While the button was first introduced in 2013, it was available only to select nonprofits that partnered with Facebook, like the Red Cross and the American Cancer Society.