Generational Marketing

The Changing Face of Philanthropy: The #HashtagRevolution
December 8, 2015 at 10:13 am

Dozens of young people from all over New Jersey arrived in Newark Saturday to participate in a charitable event entitled #TakeCareOfNewark #Feed500. The idea was simple enough—gather together enough food and supplies to feed 500 needy people. But the phenomenal outcome was not the result of an established charity with scores of volunteers, “old money”…

Millennials' Charity Drive: Passion
December 4, 2015 at 10:48 am

At age 22, fourth-grade teacher Jessica King is already a charity veteran. The recent University of Pennsylvania graduate, with a degree in civic communications, started volunteering when she was 15, as a swimming teacher to special education students. As an undergraduate, King and her friends mentored children in West Philadelphia through the Netter Center for…

Infographic: #GivingTuesday in the Minds of Millennials
November 30, 2015 at 11:59 am

#GivingTuesday is almost here. You’ve spent countless hours planning your campaigns, crafting the perfect emails, prepping your donation pages, fashioning the perfect tweets (the day does have its own hashtag, after all). So, will it serve as a way to get those wily, social media-savvy millennials involved in philanthropy?...

How New Nonprofits Are Thinking Like Startups to Tap Internet-Powered Giving
November 25, 2015 at 9:31 am

Scaling a charity is statistically harder than it is to grow a business. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S., including public charities, private foundations and other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues. Despite their…

Courting Young Donors, Experts Urge Focus on Tangibles
November 24, 2015 at 10:16 am

University at Albany advancement administrators conduct one-on-one meetings with young alumni, individually connecting with potential donors to convince them to give back to the institution. The goal, assistant director of young alumni programs Brian Rudolph said, is to instill giving habits in the recent graduates. Though the tactic is expensive, it is effective, he said. Philanthropy…

RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year
November 20, 2015 at 10:37 am

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released this week by Hotwire PR. The agency's seventh annual "Communications Trends Report," which was based on crowd-sourced data from 400 communicators across 22 countries, revealed that…

The New 80/20 Rule: How Much of Today's Budget Are You Investing in the Future?
November 18, 2015 at 10:31 am

Those of us in the direct-response fundraising profession are living in the age of walking a tightrope. That’s especially true when we wrestle with budgeting issues. Let me suggest we begin with two key insights: (1) Who nonprofit fundraisers should target to maximize revenue, and (2) how and where to best communicate with the target audience to accomplish this...

Young Donors’ Attitudes to Giving
November 6, 2015 at 9:43 am

Among young philanthropists, the words "effectiveness" and "impact" circulate widely in talk about projects and organizations funded. With their sights on the environment and other global issues, they take a hands-on approach. But how clear are the differences between the priorities of young donors and those of their parents? To find out, Alliance magazine associate…

How #CruzCrowd Is Reshaping Campaign Fundraising
November 3, 2015 at 10:04 am

Logically, it seems as though Democrats would more heavily rely on social media for campaigning than Republicans because of their younger voting base. This notion is partly true and certainly was true in the groundbreaking Obama 2008 campaign. The party’s outreach toward younger voters is just as important today. Hillary Clinton, for instance, has been…