Generational Marketing

What Makes Millennials Give to Charity?
November 2, 2015 at 11:20 am

Time to get out your checkbook. Wait—what’s a checkbook again? That thousand-dollar-a-plate charity gala may seem hopelessly out of touch, not to mention financially out of reach, to your average debt-ridden, tech-savvy millennial. But that doesn’t mean that Boston-area nonprofits aren’t devising new ways to win this generation’s philanthropic hearts. This cohort—the 75 million or…

Retiree Giving Becomes a Force of Philanthropy
November 2, 2015 at 11:15 am

When Carol Nash retired four years ago from Dimensions Healthcare System in Maryland after a long career in nursing, she had no inkling that she would soon be working harder than she ever did before. But Nash, 70, is fine with that. “I burn with a passion for what I am doing,” she said. “If…

Do Millennials Deserve the Bad Rap of Non-Givers?
October 27, 2015 at 9:19 am

The millennial remains a source of constant confusion and discussion as nonprofits try to determine the best way to solicit donations from the generation that is widely believed not to give. Some try to get in the millennial mindset, others try to take advantage of common characteristics, and still others suggest not worrying about younger donors and rather focusing on the older generation. So, are millennials the cause for concern that so many portray them to be? Maybe not...

Run Through Mustache-Themed Worlds in This New Movember Charity Game
October 16, 2015 at 9:57 am

The Movember Foundation, the charity that helps raise money and awareness for men's health, recently launched a mobile game based on the "Movember" phenomenon. The game, called Run Mo Run!, is available for iOS devices, with all proceeds from its microtransactions and advertisements going to men's health charities. An Android version is also on the way,…

How This Millennial Stopped His Nonprofit Career From Taking Over His Life
October 9, 2015 at 9:50 am

Jose Angel Vargas, 29, lives in Anaheim, Calif., and works 60-hour work weeks at a nonprofit that seeks to break the cycle of child abuse. When he’s not at work, he’s fielding emails and phone calls about work, or going to community events or fundraisers on evenings and on weekends. He has no time for…

Make Continuing Education a Win-Win for Your Organization
October 2, 2015 at 9:50 am

Each year, thousands of professionals need continuing education (CE) credits as a requirement for their profession. It is a must for individuals to stay on top of their games and have the latest knowledge available for their clients. It is also important that professionals stay in contact with their professional peers. An exchange of information is critical both in quality and quantity to professional growth and development...

Move Over 'Movember,' 'Spoontember' is Here
September 11, 2015 at 9:38 am

First there was “Movember,” where men started growing mustaches every November to raise awareness of men’s health issues. Now, the nonprofit Feeding America is launching a new campaign called “Spoontember” to bring attention to the hunger problem by getting people to balance spoons on their noses. For the integrated campaign, created by Feeding America with…

Millennials Are Future of Philanthropy, If Nonprofits Adapt
September 10, 2015 at 9:47 am

Millennials—those Americans born from 1980 to 2000—represent the future of philanthropy, and nonprofits must to adapt to them, three young San Diego social activists said Wednesday. “The old ways of giving back are just not enough,” said Winnie Xu of Giventure, a company developing a mobile app to help millennials volunteer in their communities. “Nonprofit…

Does Facebook’s 'Donate Now' Button Hurt the Nonprofit Sector More Than It Helps?
September 4, 2015 at 9:02 am

Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit…

How to Drive Photo Sharing at Your Events
September 1, 2015 at 8:58 am

Not all events are the same—and consumers don’t believe all photos at events should be shared the same. Make sure your event falls into the “high-share” category...