Generational Marketing

4 Steps to Build a Planned Giving Legacy Society
August 5, 2022 at 12:14 pm

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

Monthly Giving Continues to Be Strong Among Older Donors
July 14, 2022 at 11:10 am

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

Swipe Right: Tips for Approaching Your Donors Taken From the Online Dating Scene
February 14, 2022 at 11:55 am

In this swipe left/swipe right world, those in the dating scene have learned to make very quick decisions about whom they are interested, often with very little information at the outset. In an instant, they decide to swipe left (delete) or swipe right (connect), deciding if a person is worth getting to know based on a profile picture, a tagline and maybe a few key facts. 

How Different Generations Use Social Media
November 30, 2021 at 12:41 pm

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.