Generational Marketing

Why Nonprofits Should Seek Out Younger Donors
November 9, 2022 at 10:35 am

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.

4 Steps to Build a Planned Giving Legacy Society
August 5, 2022 at 12:14 pm

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

Monthly Giving Continues to Be Strong Among Older Donors
July 14, 2022 at 11:10 am

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."