For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."
For nonprofits, there’s an exciting event to prepare for: the surge of Generation Z and the start of a new donor frontier.
The report identifies core questions facing next gen donor learning efforts and offers practical guidance for tackling each question.
We focus a lot on Millennials, therefore, we often overlook Gen X. This is a costly mistake for commercial and nonprofit enterprises.
You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work.
In this swipe left/swipe right world, those in the dating scene have learned to make very quick decisions about whom they are interested, often with very little information at the outset. In an instant, they decide to swipe left (delete) or swipe right (connect), deciding if a person is worth getting to know based on a profile picture, a tagline and maybe a few key facts.
Here are four tips on how to target the 50-plus audience so you don’t miss out on their valuable donations...