Generational Marketing

How Different Generations Use Social Media
November 30, 2021 at 12:41 pm

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

Don’t Skip Gen X: Why Believing Certain Myths May Cause Your Nonprofit To Miss Out
August 20, 2021 at 9:00 am

When you think about the list of things Generation X has been excluded from, targeting them for nonprofit donations doesn’t usually come to mind. And yet the generation is being swept to the side by nonprofits more interested in courting their wealthier parents or their younger siblings — the Millennials...

Ease of Monthly Giving Key for Baby Boomers and Gen Xers
August 16, 2021 at 12:55 pm

Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget...

3 Tactics to Acquiring New Donors for Your Nonprofit
July 15, 2021 at 8:25 am

Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.

Donors Are Responding More to Personalized Emails (But Which Ones?)
July 27, 2017 at 11:01 am

What’s a trend that has been popping up on the nonprofit radar as of late? We’ll tell you: personalization. Let’s think realistically—anyone can write a letter or type up an email. The key is not to sound like an automated voice message...

4 Ways Storytelling Persuades Donors
March 27, 2017 at 8:31 am

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

How Nonprofits Are Using Junior Boards to Engage Millennials
January 10, 2017 at 8:00 am

Younger and smaller versions of governing boards for not-for-profits are becoming a strong force at Indianapolis-area nonprofits, despite having no voting power. Young professional boards, usually consisting of members ages 21 to 40, vary in size and responsibilities, but the groups are seen as a way to engage Millennials—an age group nonprofit leaders believe they…

Millennials Shmillenials: Working Together for One Cause
January 5, 2017 at 9:08 am

Impact is not achieved by one person, one Millennial or one donation alone. Impact happens when you tap into the collective power of your donors. When we stop treating Millennials as an isolated entity and unite them with givers of all levels and sizes, we, in turn, empower them to actualize that long sought-after impact—even on a $50 donation. Because with the strength in numbers of tens of thousands of Millennials giving just $50, the impact is both unparallelled and accessible...

How to Get Millennials to Give to Your Nonprofit (as Told by a Millennial)
November 18, 2016 at 9:37 am

“You need to Snapchat them.” “They live on Snapchat. If you want Millennials to donate, you have to be an active Snapper.” I cringed when I heard these words. As a Millennial (I’m 21) who works professionally in the nonprofit space (I built an analytics tool for fundraisers) those two sentences physically pained me. As…