Millennials Are Future of Philanthropy, If Nonprofits Adapt

Millennials—those Americans born from 1980 to 2000—represent the future of philanthropy, and nonprofits must to adapt to them, three young San Diego social activists said Wednesday.

“The old ways of giving back are just not enough,” said Winnie Xu of Giventure, a company developing a mobile app to help millennials volunteer in their communities. “Nonprofit doesn’t mean you can’t have a cool business model.”

The UC San Diego senior said it is important for nonprofits to experiment with new techniques for raising money and involving people, even if that increases the possibility of making a mistake.