Generational Marketing

Miley Cyrus to Headline Hilarity for Charity's 2015 Variety Show: James Franco's Bar Mitzvah
August 31, 2015 at 11:22 am

It looks like there’s a new partnership in Hollywood, and it’s between Seth Rogen and Miley Cyrus. Not only will Cyrus appear in Rogen’s upcoming film, "The Night Before," but Cyrus will serve as the headliner at Hilarity for Charity’s Fourth Annual Variety Show: James Franco’s Bar Mitzvah. Hilarity for Charity is a movement led…

Younger Donors Are a Waste of Time
August 31, 2015 at 10:46 am

We are a society that values youth. We want to look young, feel young, be young—forever it seems. Billions of dollars are spent trying to recapture a youthful look. I would say our society is absolutely obsessed with it. And, as Richard and I meet major gift officers and fundraising professionals around the country, it’s…

Use a Hashtag to #Donate to Charity
August 28, 2015 at 10:17 am

Last summer, donating to charity momentarily became cooler than, well, almost anything. The ALS Ice Bucket Challenge ripped through social media, with users challenging friends and family to either raise money for ALS research or dump an ice-cold bucket of water over their heads. The viral campaign ended up raising an amazing $115 million for…

Facebook Adds 'Donate Now' Button to Make Giving to Charity Easier
August 25, 2015 at 9:33 am

Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for brand pages. These buttons can now appear right on a Facebook brand page or directly within an ad on the site. “Now, it’s easier than ever for nonprofits to connect with people who care about their…

What You've Been Told About Millennials Is (Mostly) Wrong
August 19, 2015 at 2:19 pm

Listen up, brands: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15 to 34, this age group doesn't quite meet the stereotype of "hyper-connected optimistic digital extroverts." In fact, the stereotype applies to only about 42 percent of millennials, or about 36…

Millennials and the Power of Influence
June 26, 2015 at 1:08 pm

If you’re like most companies and brands today, you’ve probably spent the better part of the past few years reading about, dissecting and trying to prepare yourselves and your leadership for the ever elusive Millennial generation to descend upon your organization. Why wouldn’t you? You’ve been told—perhaps even warned—that this is the largest, most diverse…