Donor Segments

It's Nice to Meet, But Better to Know Your Donors
October 5, 2015 at 10:43 am

There is a big difference between simply knowing something about a person and truly knowing the person. Our ability to know a person requires that we have great familiarity with that individual. It’s through this process that we begin to understand whether a person’s behavior is the result of some episodic impulse or something the individual truly could not stop themselves from doing...

Donors Don't Always Give to Causes They Care About Most, Study Finds
September 28, 2015 at 10:31 am

People sometimes don’t give their time or money to the issues that concern them the most, according to a new report from the Chicago Community Trust. The report, released last week, came out of the trust’s 100th anniversary celebration in May. As part of the event, called On the Table, the organization asked local residents…

What Not to Do During Your Hispanic Outreach
September 15, 2015 at 9:20 am

A certain wealthy politician—whose name I won’t mention simply to avoid being part of the hype—has grabbed the attention of media with his hostile statements toward and about Mexicans. Although there are strong indicators showing the impact of his shocking statements among the Hispanic community, it’s still to be seen how much his position regarding immigrants can and will backfire ...

British Charities Back Tough Fundraising Rules to Protect Vulnerable Donors
September 8, 2015 at 10:21 am

Britain’s top charities have pledged support for proposed tough new rules aimed at preventing the use of aggressive fundraising techniques to target vulnerable and elderly donors after a series of scandals over the summer. Leaders of 17 charities including Oxfam, the RSPCA, Save the Children, the RNLI, the NSPCC and Cancer Research UK have signed…

4 Reasons Why Your Donor Database Should Not Be a Module
September 1, 2015 at 9:58 am

When was the last time a “one-size-fits-all” or “all-inclusive” solution really worked out for you? There’s no doubt that it can be very convenient for a grocery store to offer every kind of food under the sun. But if you wanted great sushi, which would offer the best quality: a Japanese restaurant or a mega-chain…

Master Fundraising Segmentation (Part One)
July 15, 2015 at 1:15 pm

A friend of mine reached out over the weekend with a common question asked amongst fundraisers and marketers looking to improve their results—which, let’s be honest, is every fundraiser and marketer on earth: "Hey Jeff! I had two quick questions for you. Do you have any strategies for segmenting contacts based on data you haven't…

Profiles, Personas and Personalities, Oh My!
July 14, 2015 at 12:47 pm

To segment your constituents you must understand your constituents. Whether you call it profiling or creating personas, there are several key elements we all must understand. As marketers we have to balance the vision of one-to-one marketing and what is financially realistic. Finding the sweet spot of knowing your constituents can make this easier...

70 Nonprofit Trends for 2015
February 1, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.