Historic philanthropy patterns of America’s affluent donors are giving way to a more complex and disparate population that represents our country’s patchwork communities. The systematic and predictable giving methods by the rich no longer dominate our donor bases. Diverse communities are emerging with new giving patterns and objectives.
Most fundraising professionals devise campaigns with a standard, “blanket” approach — what's the best package to mail out to the majority of my donors? However, by complementing this approach with more targeted communications designed for specific donor groups, fundraisers can optimize their donor contacts and, ultimately, generate more revenue.