Budgeting as a fundraiser can be challenging. Too often, the overall goals seem to be (1) spend less and (2) raise more. It's as if it was as easy as simply willing it to happen … I am unable to solve that problem for you, but here are six groups you need to be sure have a starring role in your next fiscal year budget.
Mind the gap. That’s the advice in a new report on midlevel donor programs. The folks at Sea Change Strategies caution that nonprofits are missing out on a ton of money simply because they’re overlooking a committed and productive audience: middle donors — the donors who give more than low-dollar direct-marketing donations, but less than major-gift targets.
Too often, fundraising focuses on money. Fundraisers and their organizations search (too often desperately) for money … and the bigger the bucks, the better. “Fundraisers and their organizations keep searching for the top of the pyramid,” Tom said. “They don’t spend enough time moving the base up.”
Ah, yes, the pyramid and its top: the pinnacle of the pyramid, where so few donors reside. And fundraisers focus on the top. They and their organizations keep looking up. Too few fundraisers pay too little attention to too few people.
In the May 2010 issue, I wrote this column, "Listen and Learn," asking readers to really consider the language and focal points of their communications with different groups of donors.
If your organization’s retention efforts aren’t fine-tuned, this is the perfect webinar to help you focus.
Yes, the millennials, those born between 1981 and 2000, are coming. And, yes, they are the largest generation in American history. (Sorry fellow boomers, we’ve been usurped.)