Master Fundraising Segmentation (Part One)

A friend of mine reached out over the weekend with a common question asked amongst fundraisers and marketers looking to improve their results—which, let’s be honest, is every fundraiser and marketer on earth:

"Hey Jeff! I had two quick questions for you. Do you have any strategies for segmenting contacts based on data you haven't yet collected from the user? Or how to go about getting users to volunteer that information?"

She went on to explain that her nonprofit, which focuses on improving the health and wellness of newborn babies and their mothers, is starting a new campaign to target expectant mothers. They want to engage with those moms via influencers on Facebook.