Renovate Your Donor Data! Data Management Lessons from the American Red Cross.
Sponsored by: CDS Global
Speakers: Ben Barnhart, Chief Development Officer, American Red Cross – Serving Greater Iowa; Erin Westergaard, Client Director, CDS Global
For many nonprofits, getting donor data under control seems like an insurmountable task. Multiple databases, multiple departments using data differently, and multiple tools to manage data - it's no wonder it can be overwhelming. How can a nonprofit get their data organized, centralized, and accessible enough so that fundraisers and other personnel can use it actionably?
Join speakers Ben Barnhart of the American Red Cross and Erin Westergaard of CDS Global for a discussion of some lessons learned from an ambitious project undertaken by the Red Cross, where the organization endeavored to centralize and standardize their data management in order to function more efficiently and better connect with constituents. The webinar will cover a local chapter's perspective of navigating the centralization process with other local offices, while simultaneously managing the national office's expectations.
In this webinar, you will learn:
- How to overhaul and centralize your donor data, so you can more effectively communicate with supporters.
- Which data, people, and processes you should consider and challenges to expect when planning a data overhaul project.
- Tips on maintaining data cleanliness - controlling naming conventions, access to and sharing of data - from a nonprofit fundraiser's perspective.
- Lessons learned from a large-scale data centralization project: what went wrong, what went right, and how you can apply those lessons to your organization.