Segmentation

Material announced the results of a new nationwide donor segmentation study, dividing the donor population into five distinct “types.”

Year-end marketing campaigns should stay true to your nonprofit’s branding. Remember these things when developing your strategy.

Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase.

Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.

Here are five methods I use to help organizations maximize the benefits of wealth screening.

As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.

Direct mail is effective, but you should avoid these potential direct mail pitfalls in your next direct mail campaign.

Jon Thompson of Children’s Hospital of Philadelphia and Nathan Chappell of DonorSearch AI join the NonProfit Voice to discuss the role artificial intelligence has played in the nonprofit’s success — including improved responses and larger donations.

Scaling your fundraising efforts are the key to effectively managing your donor relationships AND your organizational mission activities.

Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.