Segmentation

Segmentation Secrets to Boost Revenue on Giving Tuesday and at Year-End
November 8, 2021 at 12:10 pm

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Charting Your Major Donors' Journey — And Why It Matters
September 24, 2021 at 1:33 pm

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

Save Yourself! Don’t Use ‘Donor’ as a Segment
August 31, 2021 at 9:30 am

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Donor Lifetime Value & Relationship-Based Fundraising
September 12, 2017 at 3:07 pm

November and December are prime months for philanthropy, with 31% of donations occurring in December alone. But if you aren’t prepared to ride the coming wave of support, you could be leaving dollars behind. One of the best strategies to make the most of the giving season is to develop versioned messages for various donor […]

#NPPTrendingNow Ep. 16: 3 Tips for Effective Multi-Dimensional Segmentation
September 8, 2017 at 9:20 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nonprofit HR's newly released report on nonprofit talent and culture practices; three tips for effective multi-dimensional segmentation; and Social Solutions' new report on what funders are looking for in nonprofit organizations...

Seeing 2020: Predictions in Nonprofit Technology
August 30, 2017 at 3:19 pm

November and December are prime months for philanthropy, with 31% of donations occurring in December alone. But if you aren’t prepared to ride the coming wave of support, you could be leaving dollars behind. One of the best strategies to make the most of the giving season is to develop versioned messages for various donor […]

Is Your Measurement Missing the Mark?
May 25, 2017 at 10:22 am

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...

10 Tech Innovations That Will Revolutionize the Sector
May 24, 2017 at 7:40 am

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

Create More Brand Awareness With Google AdWords
May 5, 2017 at 9:25 am

Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...