Segmentation

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nonprofit HR's newly released report on nonprofit talent and culture practices; three tips for effective multi-dimensional segmentation; and Social Solutions' new report on what funders are looking for in nonprofit organizations...

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...

Last week, we discussed preparation and execution in part one of this fundraising and football series. This week, we're covering two more things fundraisers can learn from the game: segmenting your campaigns and being prepared to adjust your strategy...

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...

Facebook has rolled out some changes, and, guess what? They really can help your marketing and fundraising—if you use them correctly...

How often do you find yourself guessing about your donors? What do they want from you? What makes them feel engaged? What will make them give and give again? To find these answers, start by asking where your prospective donors live. By collecting this seemingly insignificant piece of data, you can create more-targeted fundraising campaigns,…