Segmentation

Raise More By Segmenting Donor Data and Targeting Messaging
June 14, 2022 at 12:44 pm

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

The Importance of Understanding Donor Characteristics
February 4, 2022 at 1:27 pm

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

Segmentation Secrets to Boost Revenue on Giving Tuesday and at Year-End
November 8, 2021 at 12:10 pm

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Charting Your Major Donors' Journey — And Why It Matters
September 24, 2021 at 1:33 pm

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

Save Yourself! Don’t Use ‘Donor’ as a Segment
August 31, 2021 at 9:30 am

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Donor Lifetime Value & Relationship-Based Fundraising
September 12, 2017 at 3:07 pm

What makes donors respond to your marketing? And how can you make your marketing campaign more effective? Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it. It’s critical to get people belonging to your organization […]