Segmentation

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.

Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

The experts at DonorPerfect will use real examples to illustrate how data leads to insights, which leads into strategy and action.

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

What makes donors respond to your marketing? And how can you make your marketing campaign more effective? Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it. It’s critical to get people belonging to your organization […]