Segmentation

Are You Tech-Ready for Year-End Fundraising?
September 1, 2022 at 11:51 am

As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?

Raise More By Segmenting Donor Data and Targeting Messaging
June 14, 2022 at 12:44 pm

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.