Segmentation

If You Aren’t Targeting Your Social Media You're Wasting Your Money
October 25, 2016 at 9:27 am

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...

5 Reasons Why You Need to Know Where Your Donors Reside
July 29, 2016 at 11:48 am

How often do you find yourself guessing about your donors? What do they want from you? What makes them feel engaged? What will make them give and give again? To find these answers, start by asking where your prospective donors live. By collecting this seemingly insignificant piece of data, you can create more-targeted fundraising campaigns,…

Master These 8 Goals for Better Fundraising Asks
April 8, 2016 at 10:02 am

Large or small, new or established, your nonprofit needs to set realistic fundraising goals. I am not talking about setting a specific dollar amount as a target (although this is still critical). I’m talking about how you ask for donations. Here are the strategies and goals to use if you want to broaden your fundraising…

How to Grow Your Major-Gift Program Without Hunting for New Donors
January 4, 2016 at 9:52 am

OK, I’m going to tell you something that will blow your mind: You already have major-gift donors who have given you gifts but are not part of your major-gift program. In every donor file we have reviewed, we found major donors who are not part of the organization’s major-donor caseloads. So, where are these donors?...

The Formula for Going Viral
December 15, 2015 at 9:52 am

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...