Segmentation

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

Activities in which we engaged to keep us safe from the pandemic took a toll on our ability to sustain relationships with women. Nonprofit organizations that overcame these obstacles found creative approaches to continue to engage women in meaningful ways. Here are three ways to engage women in your mission.

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Years ago, while working at the University of Louisville, I went on a road trip with a colleague from the University of Kentucky. He allowed me to go on several face-to-face calls with him. I was new to the development profession, and he was a seasoned professional. I was just learning about prospects and donors. […]

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nonprofit HR's newly released report on nonprofit talent and culture practices; three tips for effective multi-dimensional segmentation; and Social Solutions' new report on what funders are looking for in nonprofit organizations...

Years ago, while working at the University of Louisville, I went on a road trip with a colleague from the University of Kentucky. He allowed me to go on several face-to-face calls with him. I was new to the development profession, and he was a seasoned professional. I was just learning about prospects and donors. […]

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...