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"A Beginner's Guide to Nonprofit Data Segmentation"
Segmented Communications = Engaged Donors
The lack of personalized communications is one of the core reasons that donors stop giving. Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests and other demographic information have taken a significant step toward increasing their donor retention rates. This free eBook outlines why nonprofit data segmentation is important, and how you can get started segmenting your communication.
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