Segmentation

The Formula for Going Viral
December 15, 2015 at 9:52 am

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...

More People See Charities' Emails After Groups Pare Address Lists
March 13, 2014

The Environmental Working Group was in the middle of an all-out push to raise money when it made a disconcerting discovery. The nonprofit realized that all the fundraising emails it sent to people who used Google’s Gmail service, one of the most popular email providers, were going straight into supporters’ spam folders, not their inboxes.

As big email service providers continue to wage war on spammers, nonprofits are getting caught in the crossfire. The solution, as the Environmental Working Group found out, is a good old-fashioned email house cleaning.

How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors
December 12, 2013

When it comes to fundraising, having the right information about your donors is critical. How much time do you spend prospecting for donors? Do you know how many of those you reach out to have the potential to make a large gift? Sending the wrong type of donor the wrong message at the wrong time is bad for your whole list. Enter smart segmentation, and enter Weinstein Hospice in Atlanta.

Strength 
Training for 
Fundraisers
May 1, 2011

These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high-
earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.

5 Steps for Effective Donor Cultivation
April 15, 2011

Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.