Segmentation

OK, I’m going to tell you something that will blow your mind: You already have major-gift donors who have given you gifts but are not part of your major-gift program. In every donor file we have reviewed, we found major donors who are not part of the organization’s major-donor caseloads. So, where are these donors?...

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...

Just like the classic disagreements that occur across Thanksgiving dinner tables with families, this argument in the nonprofit world is never-ending…

Learn how to target and engage donors in this webinar offering expert advice on boosting fundraising appeals and increasing donations.

Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information.

The Environmental Working Group was in the middle of an all-out push to raise money when it made a disconcerting discovery. The nonprofit realized that all the fundraising emails it sent to people who used Google’s Gmail service, one of the most popular email providers, were going straight into supporters’ spam folders, not their inboxes.

As big email service providers continue to wage war on spammers, nonprofits are getting caught in the crossfire. The solution, as the Environmental Working Group found out, is a good old-fashioned email house cleaning.

When it comes to fundraising, having the right information about your donors is critical. How much time do you spend prospecting for donors? Do you know how many of those you reach out to have the potential to make a large gift? Sending the wrong type of donor the wrong message at the wrong time is bad for your whole list. Enter smart segmentation, and enter Weinstein Hospice in Atlanta.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.

These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high-
earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.

Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.