NonProfit PRO May/June Member Spotlight
What is your advice for nonprofits that are looking to better engage younger donors?
A: The COVID-19 outbreak has sped up the emergence of livestreaming and virtual events as nonprofits are trying to move quickly to adapt. We will have to present donors — particularly younger ones — with the freedom to create their own do-it-yourself fundraisers that find the intersection of the passion for a particular cause with the hobby or talent they excel at, then use it to elevate nonprofits. Social media platforms like Facebook and Instagram are already making this turnkey for charities, but there will be a rise in new platforms like gaming and chatting on Twitch, or perhaps we will soon see fundraising capability on places like TikTok.
President and CEO
ZERO — The End of Prostate Cancer
A: Studies have revealed that younger generations very rarely spend time on your custom mobile apps and websites. Instead, organizations must meet them where they already are: messaging platforms. Various solutions (like Twilio and others) make it surprisingly easy to richly engage through messaging arenas like SMS, MMS, WhatsApp, Facebook Messenger and others. Collect contact info at events through SMS, and automatically add it to your CRM — automatically mobilize volunteers, engage donors with real-time updates, extend your reach and decrease the complexity of serving program recipients, and everything between.
Founder and Consultant
Editor's Note: This Member Spotlight was originally published in the 2020 July/August print edition of NonProfit PRO. To see the original article, click here.