Segmentation

Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.

Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.

The experts at DonorPerfect will use real examples to illustrate how data leads to insights, which leads into strategy and action.

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

Activities in which we engaged to keep us safe from the pandemic took a toll on our ability to sustain relationships with women. Nonprofit organizations that overcame these obstacles found creative approaches to continue to engage women in meaningful ways. Here are three ways to engage women in your mission.

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea. The answer is always the same: “Well, no.” That’s because by labeling them merely […]