In this special monthly series of The NonProfit Voice, Mark Becker, founding partner of Cathexis Partners and editorial advisory board member of NonProfit PRO, has conversations with prominent nonprofit organizations and industry thought leaders to learn more about innovative digital tools and how to navigate the rapidly evolving technology landscape.

At Second Harvest Food Bank of Central Florida, the team gathers monthly to delve into the organization’s donor data. The nonprofit knows and trust its data so much that it has been able to see an uptick in Gen X giving and determine ways to retain the huge burst of donors that food banks across the country received during the pandemic, tracking the progress along the way. 

In this episode of The NonProfit Voice Tech Series, Mark is joined by Maria Shanley, director of marketing and data management at Second Harvest Food Bank of Central Florida, and Abby Jarvis, senior content marketing manager at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

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Maria Shanley is the director of marketing and data management at Second Harvest Food Bank of Central Florida. She’s a creative and analytical fundraiser with 13 years of experience in campaign development, brand awareness and data analysis. Maria sits on panels and speaks at local and national conferences about fundraising best practices. When she’s not fighting to end hunger in Central Florida, you can find her rooting for the Red Sox with her husband, reading with her 7-year-old and relaxing with her two tuxedo cats.

Abby Jarvis is a writer, speaker, and marketer for Neon One, an online software provider dedicated to helping nonprofits acquire, engage and retain supporters. She's passionate about helping fundraisers understand who their donors are, what inspires them to give to their favorite charities, and how to keep them involved year after year.

Mark Becker founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “Nonprofit Tech Matters.”

Mark covers more of this in his latest study, "How to Use Data to Take Your Fundraising to New Heights."

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