These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high- earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.
Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.
At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.
Here are three online fundraising and communications best practices provided by Taryn Rosenkranz.
Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.
In order to reactivate lapsed donors, you must first know who your lapsed donors are, how long they have been gone and why they left. Then use analytics and reactivation models to get the best lapsed donors back.
It’s impossible to target personalized messages and relevant communications to your donors if you first don’t know who they really are. But “how do you find out who your donors are?” Austin asked. The answer is crucial for identifying affluent donors for major-gifts campaigns and planned-giving prospects, as well as unearthing the proper marketing messages, corporate relationships — “Corporations want to work with organizations that have an overlapping market,” Austin said — and more.