Donor Segments

Don’t Write the Older Donors Off
May 13, 2019 at 12:52 pm

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...

Maximize Nonprofit Galas With Audience Development
October 2, 2018 at 10:06 am

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...

#NPPTrendingNow Ep 59: Pitfalls, Best Practices to Millennial Engagement
September 21, 2018 at 12:15 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: matching gift behavior, Millennial engagement and #GivingTuesday tips...

Taking Advantage of Generational Giving With Case Management Tools
August 7, 2018 at 11:11 am

As we’ve witnessed, giving patterns change. That’s because not only does our world continue to evolve and become more innovative, people change too. Generations come and go, but what we have come to realize is that each generation is different; the way they do things is different, the way they act is different and their…

#NPPTrendingNow Ep 52: Marketing Strategies That Will Engage Millennials
July 20, 2018 at 12:29 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

#NPPTrendingNow Ep 49: A Millennial Writes an Open Letter to Nonprofits
June 22, 2018 at 10:51 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: an open letter to nonprofits from a Millennial, ineffective nonprofit leadership and the immigration policy...

An Open Letter to Nonprofits—Sincerely, a Millennial
June 19, 2018 at 12:13 pm

As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off...

#NPPTrendingNow Ep 46: How Can Nonprofits Communicate More Effectively With Millennials?
June 1, 2018 at 12:16 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for painless graphic design, the ambassadorship model for nonprofit board fundraising and how nonprofits can better communicate with Millennials. Have…