Donor Segments

Older People Still Give More
August 3, 2020 at 11:46 am

There are a lot of Millennials in our country. And they may eventually be a force to contend with.

Kick Off Planned Giving in 2020
February 21, 2020 at 11:05 am

The most financially successful nonprofits aren’t funded exclusively through well-executed annual giving programs or foundation grants.

Donor Identities Are Not Personas. Donor Personas Are Not Identities.
August 29, 2019 at 11:09 am

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

The Nonprofit Chatter Ep 11: Mass-Market Fundraising
July 23, 2019 at 11:37 am

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mikhaela Reid, marketing director at Doctors Without Borders, and Jennifer Bielat, EVP of client strategy at Pursuant, to chatter about trends and challenges in mass-market fundraising. 

When Qualified Caseload Donors Become Unqualified
July 22, 2019 at 12:24 pm

You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.

How Do You Manage Your Monthly Giving Program?
July 1, 2019 at 11:35 am

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...