Donor Segments

The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data
June 29, 2022 at 9:54 am

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Save Yourself! Don’t Use ‘Donor’ as a Segment
August 31, 2021 at 9:30 am

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Older People Still Give More
August 3, 2020 at 11:46 am

There are a lot of Millennials in our country. And they may eventually be a force to contend with.