Donor Segments

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image.

Knowing your typical donor personas can help take your organization’s fundraising to the next level

There are a lot of Millennials in our country. And they may eventually be a force to contend with.

Q: What is your advice for nonprofits that are looking to better engage younger donors?

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”

These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”

It’s vital to understand donor giving trends and, in particular, what giving trends are characteristic of donors by generation.