Donor Segments

#NPPTrendingNow Ep 52: Marketing Strategies That Will Engage Millennials
July 20, 2018 at 12:29 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

#NPPTrendingNow Ep 49: A Millennial Writes an Open Letter to Nonprofits
June 22, 2018 at 10:51 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: an open letter to nonprofits from a Millennial, ineffective nonprofit leadership and the immigration policy...

An Open Letter to Nonprofits—Sincerely, a Millennial
June 19, 2018 at 12:13 pm

As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off...

#NPPTrendingNow Ep 46: How Can Nonprofits Communicate More Effectively With Millennials?
June 1, 2018 at 12:16 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for painless graphic design, the ambassadorship model for nonprofit board fundraising and how nonprofits can better communicate with Millennials. Have…

Millennial DNA: 99+ Percent Human
May 30, 2018 at 11:32 am

Millennial studying is the navel-gazing of our time. We spend crazy time doing it. Don’t take our word for it, ask the Google machine. A Google search of “Millennials and charity” returns 210,000 hits, while searching “Millennials and nonprofits” gets you a whopping 434,000...

#NPPTrendingNow Ep 42: How to Communicate With Millennials
April 27, 2018 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: communicating with Millennials, tips for a share-worthy nonprofit video and an inside look at being a capital campaign consultant...

Millennials: Don’t Bother Leaving a Message If Nobody’s Ever Home
April 25, 2018 at 12:25 pm

My generation talks about Millennials like they are a different species. We think they are different at the DNA level. We study them and develop intricate ways to deal with them, with systems, processes, ropes, pulleys, whispers, shouting and… none of it works very well. And we need to figure out why—and soon...

Why Nonprofits Need to Chase—and Keep—Millennials
January 24, 2018 at 11:37 am

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

Why Your Segmentation Probably Stinks (and What to Do About It)
December 19, 2017 at 11:05 am

Suppose you were asked to separate your donors into Pile A and Pile B. What criteria would you use? Before answering, recall the only reason to segment is to raise more money than one-size-fits-all. Creating and executing tailored content and experiences come at a cost, which at the very least is more work for staff...