We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...
Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.
There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”
These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”
It’s vital to understand donor giving trends and, in particular, what giving trends are characteristic of donors by generation.