Donor Segments

Save Yourself! Don’t Use ‘Donor’ as a Segment
August 31, 2021 at 9:30 am

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Older People Still Give More
August 3, 2020 at 11:46 am

There are a lot of Millennials in our country. And they may eventually be a force to contend with.