How to Have a Data-Led Approach to Fundraising
July 7, 2015 at 7:00 am

Our online lives have become highly personalized. Every digital action, whether liking a page on Facebook or binge-watching a series on Netflix, helps to create a clearer picture of who you are online—information that businesses use to feed into their future strategies. While the for-profit world has embraced these processes, there are far fewer examples…

Marketing Analytics: Putting More Than a Face on Your Donors
July 6, 2015 at 1:25 pm

The velocity at which data is being created, coupled with the ability to capture, store and utilize that information (more data crosses the Internet every second than was stored on the entire internet 20 years ago), gives fundraisers more access to pertinent information at the individual level than ever before. In the past, it would have been nearly impossible for fundraisers to imagine amassing such information at the donor level, much less at the prospect level...

Data Man
July 3, 2015 at 6:00 am

Our nonprofit staffs struggle with lack of time to cover necessary duties. They all know that they should call every fundraiser and every donor and squeeze the maximum amount of commitment from them. But there is simply no time. They have to focus on the most productive and highest fundraising or donating individuals, leaving the remainder to wither away from lack of attention. They have to resign themselves to the fact that the average fundraiser feels like the organization just doesn’t care that much. Staff can’t win, until now...

Beyond Fundraising: Mobile POS and Donor Data
June 30, 2015 at 7:00 am

Many nonprofit organizations are seeking ways to accelerate and simplify the donation process. Mobile point-of-sales (mPOS) solutions not only help streamline this process, they allow organizations to gather donor and donation data, which can provide insight into a donor’s motivation and capacity to give again. Data analytics have become vital fundraising tools, helping nonprofits determine…

How to Read Google Analytics Reports in Three Steps
June 23, 2015 at 1:19 pm

Google Analytics can be overwhelming. Even if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels. You know the information you need is somewhere in your account, you just can’t find out exactly where. It’s like when you were first learning to read. You stared at letters…

Fundraising Imperatives: Mastering the Constituent Experience
June 22, 2015 at 1:03 pm

By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.

Bad Bosses Hate Data
June 12, 2015 at 2:12 pm

Just like professional basketball players continue to practice basic acts like catching and throwing a basketball, we fundraisers have to sometimes be reminded of the basics of historical analysis, which supports better decision-making for the future.

Making Personalized Email Marketing Easier
June 4, 2015 at 2:33 pm

Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the potential to help. It’s only potential because there is so much involved in doing it right.

Should I Spend More on Facebook or Google?
April 1, 2015

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.