Analytics

AI holds much promise for improving nonprofit fundraising by enabling predictive analytics at speed and scale.

Stanford published its “Artificial Intelligence Index” report. As with other AI-related reports, here is a nonprofit-focused summary.

When you’re a busy professional, it can be tempting to jump right in to planning your next peer-to-peer fundraising campaign or event.

Since its launch in 2012, Giving Tuesday has fundamentally changed year-end fundraising. 

During #GrantWeek, Amy K. Emery will share her insights on the data visualization design process, so you can transform your spreadsheets into stories. Ann is a sought-after speaker who equips organizations around the globe to use their data more effectively.

Quality data is critical in helping to deepen our relationships with our donors. Data can help develop an action plan to use with each donor. It is needed to determine donor interests, appropriate gift requests, appropriate timing and appropriate recognition and appreciation...

There has been a growing trend in our space, and it keeps on growing. With over 1.5 million nonprofits in the U.S. alone, those who are supporting various nonprofits are demanding more accountability—they want to know how their dollars are being spent and how those dollars are impacting nonprofit missions...

I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...