Analytics

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

In the age of “Big Data,” countless companies and organizations are turning their wealth of data into an extremely valuable asset. In the commercial world, Big Data, machine learning and artificial intelligence are turning data into actionable insights. Big Data really has moved from being a buzzword to being mission-critical...

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

There is something inherently satisfying about setting up an automated marketing system. Whether it’s retargeting, welcome series, scheduled social updates, automated ad buys, there is a temptation to "Ron Popeil" these efforts (“Just set it, and forget it!”)...

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...

While large national organizations typically have bigger budgets for fundraising and larger numbers of donors and emails to begin with, that does not necessarily mean that they’re more successful than local organizations...

How your nonprofit utilizes analytical data can have an astronomical impact on your organization's online campaign success. Understanding data will allow your nonprofit to not just reach more volunteers and donors, but also create a strategy for long-term online success...

If you feel overwhelmed with too many people coming at you with too many new things to try, you’re not alone. This should help you decide what you really need and want … and what you don’t. Let’s go over a few guidelines...

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

On June 13, Giving USA released its “Annual Report on Philanthropy for the Year 2016,” one of the most respected yearly update on philanthropic trends and statistics in the U.S., and invited NonProfit PRO to attend its presentation on the key findings in the report...