Assisted Conversions: Storytelling at Its Best
December 20, 2016 at 10:30 am

The word “attribution” is feared by many in the marketing arena because it is so hard to tackle. But, at least look at Assisted Conversions in Google Analytics.

Model Wars: Data Science and Politics
November 8, 2016 at 8:00 am

The last few days have brought something unusual to the news: a battle of the data scientists. Yep, that’s right—data science people fighting about the validity of models for polling predictions. I find this very unusual. Data scientists compete all the time. But there is rarely an argument about what is empirically correct and valid...

Why This Analytics Firm Is Pledging $100M to Nonprofits
September 29, 2016 at 8:00 am

Cloud software giant Salesforce is well-known for baking corporate philanthropy into its financial model and workplace culture at its founding way back in 1999—pledging 1 percent of its equity, 1 percent of its employees’ work hours and 1 percent of its products to charitable causes. That strategy has inspired many tech companies born since that…

4 Steps to Avoid Fundraising Insanity
April 7, 2016 at 10:59 am

In recent years, we’ve seen the rise of two approaches to fundraising practice. I’ll call them the schools of data-nique and incantations. That’s studying data and learning magic. Both make promises they can’t deliver. Although data analysis certainly has its uses, when most organizations haven’t even mastered the basics of human interaction (that is reaching…

Giving Tuesday Raised $117M for Charities, Early Figures Show
December 3, 2015 at 9:48 am

Giving Tuesday, a charitable initiative that uses social media as its catalyst, raised nearly $117 million in online donations, a jump of 155 percent over last year, according to preliminary calculations exclusively provided to Reuters by the event's organizers. In the 24 hours starting at midnight Eastern time on Tuesday, U.S. charities reported receiving 1.08 million…

Parents of Only Daughters and First-Born Sons Are More Generous Donors
November 11, 2015 at 9:29 am

Households with more than one child are more likely to give, and donate a bigger share of their income, if the eldest is a son, a new study finds. But parents with only one child are more likely to give, and to donate generously, if that child is a daughter. The report from the Women's…

Infographic: 2015-2016 Nonprofit Accounting Insights and Analysis
November 4, 2015 at 9:50 am

The 2015-2016 Nonprofit Accounting Insights & Analysis Survey sought information central to nonprofit financial management, including the amount of time spent inside and outside an organization’s financial system pulling and manipulating data, as well as specific software features used to manage nonprofits...

How Analytics and Measurement Can Improve Marketing and Fundraising for Nonprofits
October 27, 2015 at 9:57 am

Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book Moneyball. The book and movie of the same name relate the true story of how Billy Beane, general manager of baseball’s Oakland A’s, rebuilds his…

The Oxford Comma and Confirmation Bias
October 16, 2015 at 9:36 am

At Turnkey, we try to turn every "gut instinct" decision into one made with data, analysis and supporting theory. But I see people, like me, who seek only information confirming their currently held beliefs, instead of that with which to make the best decision. Why do we do this?