Analytics

The Importance of Fundraising Metrics
May 10, 2019 at 12:05 pm

I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...

The Only Nonprofit Site Migration Guide You Need
April 2, 2019 at 12:27 pm

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

Why Nonprofits Should Use Google Tag Manager
March 26, 2019 at 11:56 am

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

5 Metrics to Measure Your Nonprofit's Success
September 19, 2017 at 11:00 am

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

A Balancing Act: The Art and Science of Fundraising Through Analytics
August 23, 2017 at 11:29 am

In the age of “Big Data,” countless companies and organizations are turning their wealth of data into an extremely valuable asset. In the commercial world, Big Data, machine learning and artificial intelligence are turning data into actionable insights. Big Data really has moved from being a buzzword to being mission-critical...

A Sentence Can Make or Break Your Email Fundraising
August 7, 2017 at 10:21 am

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...