Analytics

Consumers today are looking for authentic, personal experiences with the brands with which they do business. While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.

LexisNexis has introduced a new Donor Profile feature to its research platform for development professionals.

The development function of many nonprofits has been lacking for some time, and there are two reasons why. Richard Perry offers advice.

Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization. 

I seek to generate a basis for giving from each donor’s perspective. Through those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time. 

Customer data platforms are changing how organizations do business worldwide rapidly. Nonprofits need to keep up with these changes and take action to stay competitive. Why? We’re nearing the end of cookie tracking.

Determining where the funds will come from to deliver on the mission can feel a bit like a numerical game of Tetris, trying to make all the pieces fit together no matter how strange the final configuration. Here is how to use gift histories to help forecast future fundraising goals.

There's a lot of talk about artificial intelligence, technology, machine learning and artificial general intelligence. Hopefully, you're paying some attention. If you don't, then you might just be the person whose job gets taken over by AI. So, should you be worried?

Wiland, Inc. recently announced that Lori Read has joined the company as senior vice president, strategic relationships-nonprofit.

EveryAction announced the release of its 2021 GivingTuesday Results report.