Analytics

During #GrantWeek, Amy K. Emery will share her insights on the data visualization design process, so you can transform your spreadsheets into stories. Ann is a sought-after speaker who equips organizations around the globe to use their data more effectively.

Quality data is critical in helping to deepen our relationships with our donors. Data can help develop an action plan to use with each donor. It is needed to determine donor interests, appropriate gift requests, appropriate timing and appropriate recognition and appreciation...

There has been a growing trend in our space, and it keeps on growing. With over 1.5 million nonprofits in the U.S. alone, those who are supporting various nonprofits are demanding more accountability—they want to know how their dollars are being spent and how those dollars are impacting nonprofit missions...

I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

When many of us hear the words “Artificial Intelligence,” our minds turn to the reference points we have from movies. Robotic cyborgs going haywire, machines threatening humanity or choosing between a red or blue pill...

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

We’ll explore how you, your staff, and your nonprofit will be transformed by using data over the next few years.