LexisNexis Introduces a New Donor Profile Feature to Research Platform
LexisNexis has introduced a new Donor Profile feature to its research platform for development professionals, Nexis for Development Professionals (NDP). The feature adds a new layer of insights to the online research tool, which has long been the go-to resource for charitable, nonprofit, and educational institutions’ donor prospecting efforts, streamlining donor research and helping to solve one of its users’ most common problems—a lack of time.
“We know that development professionals have a tough job, which is why we’re so passionate about helping them find donors who care about their cause—quickly and efficiently,” said Danielle McCormick, VP Product, Nexis Solutions at LexisNexis. “Our new Donor Profiles do just that, tapping into Nexis’ deep set of trusted data to serve up the right donor details in a simple, streamlined way.”
The latest data from the IU Lilly Family School of Philanthropy Outlook for Charitable Giving suggests that total giving will continue its upward trajectory from 2021, with an anticipated growth of 5.7% in the next year. NDP is designed to ensure development professionals are well equipped to seize this opportunity, offering key insights into a potential donor’s past, present, and now, future.
A Robust Picture
NDP’s new Donor Profiles feature automatically sorts and streamlines an incomparable amount of data—including demographics, donation history, wealth indicators, and personal connections of individuals and companies—into a singular view. Each profile creates a robust picture of who someone is and what they care about, saving time and energy. Collectively, this data offers development professionals valuable insight into the best targets for future fundraising, as well as the hard-to-find contact information needed to reach them.
“Analysis of a donor’s giving history can be very manual and time consuming,” said McCormick. “With the new donation analysis within donor profiles, what would have taken hours is now visualized in seconds.”
Donor Profiles now also include automated donor insights, streamlining researchers’ paths from search to story and laying the groundwork for strong, lasting relationships. This includes details about each donor’s propensity and capacity to give, how much they’re likely to donate and information on which causes they have most frequently given to in the past—uncovering their affinities for causes.
The Depth and Breadth Development Pros Expect
The new features are built atop the existing depth and breadth of donor information users have come to expect from NDP. LexisNexis’ extensive library of licensed content stretches back more than 45 years, offering access to millions of diverse sources, including news, company information, individual records, donor history and much more. Here’s just a sampling of what NDP provides:
- Key wealth markers and giving indicators
- Financial Data and company news on 240 million+ quoted and private companies across the world
- Biographical information on 75 million+ executives
- Details on potential donors’ business and real estate assets
- Multilingual source coverage
- Negative news and risk factors
Peak fundraising performance starts with NDP. For more information on the platform’s new features, or to request a demo, visit Nexis for Development Professionals online.
About LexisNexis Legal & Professional
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 10,500 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.